Why choose an apprenticeship?

As last week was National Apprenticeship Week, you will have undoubtedly seen a lot zak new croppedof coverage about why apprenticeships are becoming increasingly popular for young people today. Coming from the mouth of an apprentice you may see me as a little bit biased, but I can unequivocally say that they are a fantastic way to kick-start your career in a range of industries.

ADPR has always been a great supporter of apprenticeship schemes and, as ADPR’s current apprentice, I prove that fact! Our Account Manager, Beki, also started as an apprentice here six years ago.

All of us at ADPR feel that apprenticeships are a fantastic way to recruit the skill and energy that a dynamic PR company such as ADPR needs to operate at the best of its abilities. Having the opportunity to teach, encourage and coach a young person into this particular industry is extremely rewarding, as we provide the apprentice with all the tools they need to further their career, while also putting their skills and enthusiasm to excellent use!

Beki is a great example of how pursuing an apprenticeship will not limit you in your career, and of how they can produce the highest quality of professionals in any industry.  Despite Beki not attending university, she has achieved a series of credible industry-leading qualifications, such as the Level 6 Professional Certificate in Marketing from the highly prestigious Chartered Institute of Marketing throughout her time at ADPR and is a core member of our team.

bekiFor anyone reading this who is currently debating whether an apprenticeship or a university education is right for them, ADPR also had another apprentice, Pete, who went on to study at University after his course with us, so that door will not slam shut for you either, if you change your mind at a later date!

For a business, being part of an approved apprenticeship scheme is a brilliant way to give something back to your community, helping to upskill and improve opportunities for young people in the local area, while also moulding yourself a top class team player.

Now that I am coming to the end of my time as an apprentice (I have less than a month to go!), I can see the real benefit of all the hard work I have put in over the last 15 months. The apprenticeship has given me the opportunity to become a fully-fledged permanent member of staff in a highly competitive industry, and I couldn’t be more grateful for the chance I was given.

-Zak Hillard

#SBS winners!

So, we were one of the winners from Theo Paphitis’ Small Business Sunday last weekend…!

Small Business Sunday – or #SBS – was set up in 2010, after so many SMEs were tweeting Theo for his help and support in promoting their businesses… So now, each week between 17:00 and 19:30, he invites small businesses to describe their businesses to him in one tweet – 140 characters – with the hashtag #SBS and mentioning @TheoPaphitis. Then every Monday at 8pm, Theo chooses his favourite lucky six, who are then re-tweeted to his audience of more than 500,000 followers!!

And guess what… ADPR was picked last week!

Providing a massive boost to the lucky winners, benefits include increased Twitter followers, positive media publicity and crucially for many, increased sales. For us, we were totally surprised and super excited – our social media accounts have gone crazy and we’re still enjoying the moment!

Commenting on #SBS, Theo says, “I admire people who have passion and energy. If you cannot bore your friends to death about your own small business then something is seriously wrong. I was struck by the number of business owners on Twitter who wanted to tell me about their new products and services. Small Business Sunday was born so that people have a specific time slot to tweet and can pitch their ‘sell’ directly to me.”

For the inside info, this was our winning tweet:

@ We’re a Marine & outdoors specialist PR agency setting brands apart by dynamic public relations.

For more information about #SBS, please visit: www.theopaphitissbs.com/about

Natasha joins ADPR for a week of work experience

Natasha Caines, 22, from Yeovil, joined the ADPR team for four-days of work experience this week and we find out how she got on…

I’m currently studying a Master Degree in PR and Multimedia Communications at Southampton Solent University and have just spent an amazing 4 days at ADPR for work experience. Having been taught about how agencies work, I was thrilled to get some real-life experience in an agency.

It was different to what I expected, but in a good way. I knew PR was creative but I wasn’t aware how creative you could be – It is more than getting a good social media strategy in place and getting yourself mentioned in magazines. I learnt that it is how you as a company can be different to obtain all your client’s goals.

During my time at ADPR, I have watched how you should work with clients, in a professional yet friendly manner. It is important to have an aspect of fun while dealing with your clients so they become more comfortable with you, and in doing so you’re more likely to get more from them.

While planning campaigns in the past, I would create a spider diagram and a to-do list. However, I was unaware of how much you can do to help yourself and increase your productivity, such as spreadsheets, detailed strategy plans, planning your management approach and so much more!

Before I came to ADPR, I’ll be honest by admitting I wasn’t a fan of ringing up people for information, however, it is so important to do so! You could send an email when creating contact with clients or potential leads, but it is much quicker to give them a call and have a conversation and often you receive more information as well.  I also obtained a better understanding of how important a relationship between a PR company and the media is, the media relies on PR as much as PR relies on the media.

After spending time with ADPR I have learned ways to succeed in the PR industry and I am very excited to use those skills. I would like to say a huge thank you to everyone at ADPR, who made me feel welcome and allowed me to be part of the different aspects of the company, from brainstorming ideas to client meetings. I have learned so much throughout my placement and I am excited to see what is next!