So, we were one of the winners from Theo Paphitis’ Small Business Sunday last weekend…!
Small Business Sunday – or #SBS – was set up in 2010, after so many SMEs were tweeting Theo for his help and support in promoting their businesses… So now, each week between 17:00 and 19:30, he invites small businesses to describe their businesses to him in one tweet – 140 characters – with the hashtag #SBS and mentioning @TheoPaphitis. Then every Monday at 8pm, Theo chooses his favourite lucky six, who are then re-tweeted to his audience of more than 500,000 followers!!
And guess what… ADPR was picked last week!
Providing a massive boost to the lucky winners, benefits include increased Twitter followers, positive media publicity and crucially for many, increased sales. For us, we were totally surprised and super excited – our social media accounts have gone crazy and we’re still enjoying the moment!
Commenting on #SBS, Theo says, “I admire people who have passion and energy. If you cannot bore your friends to death about your own small business then something is seriously wrong. I was struck by the number of business owners on Twitter who wanted to tell me about their new products and services. Small Business Sunday was born so that people have a specific time slot to tweet and can pitch their ‘sell’ directly to me.”
For the inside info, this was our winning tweet:
For more information about #SBS, please visit: www.theopaphitissbs.com/about