For public relations advice please get in touch +44 (0)1460 241641 hello@adpr.co.uk

Case Studies

ON THE HORIZON WITH HELLY HANSEN

ON THE HORIZON WITH HELLY HANSEN

Client: Helly Hansen Timescale: 2015-2016 Date case study completed: February 2017 Evosite specialises in all aspects of web design and development, offering its services in a range of areas from email marketing and ecommerce solutions to branding and print design. The company employed ADPR to raise its profile on a local and national level, through a variety of engaging PR tactics. PROJECT...

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POWERED BY TORQEEDO

POWERED BY TORQEEDO

CLIENT: Torqeedo TIMESCALE: 2012-2015 (ongoing) Torqeedo came to ADPR with an array of exciting engines – powerful electric motors which are silent, environmentally friendly and lightweight, but just as powerful as petrol and diesel engines, and more reliable. However, as a German brand, there was little brand awareness in the UK and Ireland. Today, Torqeedo is the leading...

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TASTING THE BEST WITH TASTE OF THE WEST

TASTING THE BEST WITH TASTE OF THE WEST

ADPR provided key PR support to the region’s annual food and drink awards. ADPR assisted in building awareness and excitement for the awards, increasing award entries year on year. The results achieved have shown widespread support for the Awards, across consumer lifestyle, food, drink and regional media – both in print and online.  Objectives To raise awareness about...

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MAXIMISING THE EMANCIPATION FESTIVAL

MAXIMISING THE EMANCIPATION FESTIVAL

Campaign: BVI Party Client: The British Virgin Islands Tourist Board Timescale: 21 July – 17 August 2014 The British Virgin Islands is a well known luxury sailing destination, and the UK Tourist Board wanted to raise awareness about the Islands’ credentials as a ‘foodie’ destination. This was particularly significant in the run up to the BVI’s 60th Emancipation...

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THE UK’S TOUGHEST TRAIL MARATHON – THE HELLY HANSEN BEAUTY AND THE BEAST

THE UK’S TOUGHEST TRAIL MARATHON – THE HELLY HANSEN BEAUTY AND THE BEAST

CLIENT: Helly Hansen TIMESCALE: 2014 Objectives Already a successful and well-established multi lap marathon, the Helly Hansen Beauty and the Beast was lacking the same presentation through its social media channels. ADPR took control of the Facebook and Twitter channels for Beauty and the Beast, and gave guidance with the revamp of its tired website. The objectives...

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Don’t Miss the Boat – Governor’s Cup Yacht Race 2014/15

Don’t Miss the Boat – Governor’s Cup Yacht Race 2014/15

Client: Enterprise St Helena Timescale: June 2014 to January 2015 The 2014 Governor’s Cup Yacht Race, a 1,700 nautical mile ocean race from False Bay Yacht Club in Simon’s Town, South Africa to the remote island of St Helena, was the last time the race would take place in its current format before the opening of a new airport on St Helena due in February 2016 and the subsequent...

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DIGITAL EXPERTS – EVOSITE

DIGITAL EXPERTS – EVOSITE

Client: Evosite Timescale: May 2013 – January 2014 Date case study completed: March 2015 Evosite specialises in all aspects of web design and development, offering its services in a range of areas from email marketing and ecommerce solutions to branding and print design. The company employed ADPR to raise its profile on a local and national level, through a variety of engaging PR...

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EVERY DAY I’M TRUFFLIN’ – WITH ORCHARD PIG

EVERY DAY I’M TRUFFLIN’ – WITH ORCHARD PIG

Client: Orchard Pig Timescale: Three month campaign Date case study completed: March 2015 Orchard Pig is a cider brand rooted in Somerset and the company employed ADPR to raise the brand awareness and increase its sales in both the on and off-trade. Orchard Pig is now a widely recognised cider brand, stocked in a wide variety of supermarkets, pub, bars and restaurants. Its ‘quirky’...

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British Virgin Islands - Making The Most Of Media Opportunities At The Full Moon Ball

British Virgin Islands - Making The Most Of Media Opportunities At The Full Moon Ball

To create stand out for the British Virgin Islands during World Travel Market, the BVI Tourist Board held a unique BVI Full Moon Party on the banks of the River Thames in London, replicating the famous Full Moon parties held every month on the shores of these idyllic Caribbean islands. ADPR was tasked with inviting key travel trade, consumer, lifestyle and national press to the party, which would...

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MAXIMISING MEDIA RELATIONS FOR THE MET OFFICE IN THE RENEWABLES SECTOR

MAXIMISING MEDIA RELATIONS FOR THE MET OFFICE IN THE RENEWABLES SECTOR

CLIENT: Met Office TIMESCALE: JUNE – DECEMBER 2013 The Met Office tasked ADPR to raise the profile of its work within the renewables sector. The six month campaign focused on providing media relations support for the Met Office’s renewables products, consultancy and solutions. The aim of the campaign was to generate editorial share of voice in pre-agreed target trade print...

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DEMAND FOR DESTRATIFICATION

DEMAND FOR DESTRATIFICATION

CLIENT: Airius TIMESCALE: August 2013 – October 2014 Airius approached ADPR for help with promoting its suite of products – including the energy-saving thermal destratification technology used throughout all of its ranges. The process of thermal destratification was relatively unknown in the UK and Airius wanted ADPR to help educate its target audience about the benefits...

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ADPR expands with international PR network

ADPR expands with international PR network

Offering international PR support has always been a core competency at ADPR. From experience gained with one of our earliest clients, Philips Navigation Systems in Denmark, we’ve built up an excellent understanding of working with international distribution networks, and we’re proud to have good contacts and relationships with many of the key press worldwide. However, it can...

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Adding internal communications to the PR mix ? OceanStyle Re-brand

Adding internal communications to the PR mix ? OceanStyle Re-brand

OceanStyle, international specialists in the sale, management and charter of 20 to 45 metre semi-custom build luxury yachts, were undergoing the biggest transformation in the company’s history by rebranding to become OceanStyle by BURGESS. To ensure the rebranding was not simply a visual overhaul, ADPR worked with design company Teapot Creative to provide PR, branding, marketing and...

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Lendy

Lendy

Lendy Limited is the first UK company with specialist knowledge of the marine sector to offer short term loans to boat owners against a yacht or powerboat worth £10,000 or more. The company planned to use the Tullett Prebon London Boat Show as the launch platform, as the show provided the perfect opportunity with all the key press and marine trade contacts in one location. As the provider...

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Global distributor newsletter for Drew Marine Signal and Safety

Global distributor newsletter for Drew Marine Signal and Safety

Drew Marine Signal and Safety is the world’s leading marine distress signal company. Its Pains Wessex and Comet products are sold via a global network of more than 200 distributors, who are all experts in the sale of Class One pyrotechnics. Drew Marine Signal and Safety wanted to improve the effectiveness of their distributor communications programme. Their objective was to increase sales...

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No Sweat With Helly Hansen

No Sweat With Helly Hansen

ADPR’s support has been the key to the success of launching Helly Hansen back into the world of sweat events. From inspirational input at concept stage, working tirelessly to ensure we had an impressive media attendance at every event – and even being unafraid to get their hands dirty and blow up a tent or two, their help and expertise is something we could not have done without. The...

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A unique property for sale ? and how PR was used to promote it

A unique property for sale ? and how PR was used to promote it

How PR helped a property for sale hit the world’s media; from Wall Street’s financial news to Russian superyacht media. ADPR was approached by First Peninsula Marine, a company that specialises in the sale and acquisition of marine businesses. Managing Director Sean McQuitty wanted to do something different. With an extremely unusual and newsworthy marine business and waterside...

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Chatham Marine puts its best foot forward with the lifestyle media

Chatham Marine puts its best foot forward with the lifestyle media

Seeing is believing: whether it’s colour, styling, quality, softness or comfort, and we wanted journalists to experience the Chatham deck shoe first hand. To be able to see and discuss the sensation that Chatham’s deck shoes and penny loafers fit like a glove from the moment they’re on the foot - something that’s just not achievable with a look book. To achieve this, ADPR...

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Showing Journalists The 'Wright Way' Through Virtual Reality Simulator Press Event

Showing Journalists The 'Wright Way' Through Virtual Reality Simulator Press Event

ADPR organised an innovative and exciting press event for client WrightWay Training. Journalists and VIPs were invited to experience WrightWay’s Human Factors training programme, by having the hands-on opportunity to navigate a giant cruise liner through the world’s busiest shipping lanes. No journalists’ lives were put at risk though, as the event took place using one of the...

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Into Somerset?s Campaign In Renewable And Low Carbon Energy Sector Hits The Front Pages

Into Somerset?s Campaign In Renewable And Low Carbon Energy Sector Hits The Front Pages

ADPR achieved front page coverage and extensive detailed features in trade and technical press in the renewable and low carbon energy sectors for inward investment client Into Somerset. As well as raising awareness of the county’s significance as a ‘green leader’, generating enquiries from businesses and investors interested in moving to Somerset, ADPR also secured a key speaker...

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For public relations advice please get in touch +44 (0)1460 241641 hello@adpr.co.uk