The Helly Hansen Group has announced that its operating revenues were NOK (Norwegian Kroner) 1507 million in 2009, which is an increase of one per cent in the face of a challenging global economic climate. The stable performance through 2009 provides a strong platform for the brand’s future.

Over the past 12 months the company has continued to focus on optimising its product portfolio and customer base. The positive actions taken in 2009 are already resulting in significant increases in the brand’s business and presence around the world. These factors coupled with a strong demand for products in the Nordics and South America have resulted in Helly Hansen Sport posting a 17 per cent year on year gain in the 2010 autumn order book.

The survival and marine business posted a record year in 2009, continuing on its path of accelerated growth. 2010 is already on track to outpace the 2009 results to establish a new record in top and bottom line results.

Helly Hansen Work Wear has also made significant operational improvements. The division is currently tracking well ahead of its plans for 2010.

Commenting on the results, Helly Hansen Group CEO, Peter Sjolander, said: “We’re pleased that in a year when many large, well known brands lost revenue and market share, Helly Hansen stood its ground in terms of sales whilst improving fiscal and operational discipline. Importantly, the team’s efforts in 2009 have already netted positive results in 2010, including strong growth across the Sport, Work Wear and Survival divisions. We are clearly excited about how 2010 is progressing, and barring any unforeseen disruptions it will be a good year for Helly Hansen.”

-ENDS-

Further press information and review samples are available from Kate O’Sullivan or James Tuck on 01460 241641 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it  

 Notes to Editors:

About Helly Hansen:

Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world.  Their apparel, developed through a blend of Scandinavian design and insights drawn from living among some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and get their job done. The company invented the first supple waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical base layers made with LIFA Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 35 ski resorts and mountain guiding operations. The brand’s outerwear, base layers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries.

For further information visit www.hellyhansen.com

July 2010 (HH 286)