Chatham showcases new bespoke collection for Summer 2018 at MODA
“BYU” 6 – 8 August 2017, Stand J10
Renowned British footwear brand, Chatham, unveils its game-changing Summer 2018 collection at this year’s MODA, held at the NEC in Birmingham, from 6 – 8 August 2017.
Building on the incredible success of Chatham’s exclusive “Made in Britain” collection, the brand will introduce its “Made in Britain – BYU” range for the first time at MODA. BYU is a unique collection of premium leather, men’s lace up and slip on deck shoes, in an array of seasonal colourways and customer personalisation options, made by hand in Chatham’s HQ in Exeter.
Buyers can choose either Newton (closest left), a lace up deck shoe, or Faraday (furthest left), a slip-on version, in the standard, full colour style – in one of ten vibrant colourways – or a bespoke option. Allowing customers to truly express themselves, Chatham’s new BYU range gives customers a unique opportunity to personalise their footwear and showcase their own, creative flair. This, combined with Chatham’s prestigious quality, heritage and brand authenticity, means in just five simple steps, customers can choose the individual colour of the premium leather upper, the lacing, the inner sock and the sole, finished with up to three initials on the sock. The collection is finished with new-look branding and artwork, including “Express yourself” swing tags to complete the look for next Summer.
Managing Director, Philip Marsh, comments on this unique collection, saying, “We are delighted to be able to build on our Made in Britain collection and our “BYU” range really sets us apart from other footwear brands. We’re excited to give retailers, buyers and customers ownership and bespoke options, whilst maintaining the highest quality of materials and service from Chatham – a brand they know and trust. MODA will provide us with the perfect platform to showcase this new collection and we look forward to the feedback.”
BYU colours options are: Violet, Yellow, Navy, Pink, Red Brown, Coffee, Orange, Azzure, Red and Green. The shoes will be available in full sizes, 6-15 (inclusive), and 7.5, 8.5, 9.5, 10.5 half sizes.
Standard, full colour options: RRP: £120, WSP: £50
Bespoke, individual options: RRP: £150, WSP £62.50
The Summer collection also introduces its internationally patented performance cushioning partnership with Poron – which provides the ultimate in long-lasting comfort and performance from the first to the last step. With open-cell breathable material, wearers will stay cool and dry throughout the shoe’s life. This will be internationally trademarked as “Sole Spring Poron™” and part of each Summer 18 style from Chatham.
For trade orders please call 01392 822981 or email: firstname.lastname@example.org. For more information, please visit: www.chatham.co.uk