global PRHow toLifestyle PRTop TipsWork 31.03.2020

Covid-19: collaboration is key for the new normal

The challenges facing consumers, small businesses and freelancers continues to grow as COVID-19 changes everything about life and work as we know it. This is why now, more than ever, is a great time for you and your business to embrace collaboration and partnerships.

We are all in this together, and collaboration is a powerful tool for all business owners, regardless of the industry, size or type of business you have. It is the connections you form with others, and the different ways you collaborate, that will help your business to overcome these unprecedented times. Most marketing and communication plans for businesses this year will have been altered. Events were cancelled and product launches pushed back, it has been a year where we have all learnt to quickly react and adapt accordingly. But throughout this pandemic, working together has been key. Earlier in the year we saw a hugely successful collaboration between artist Charlie Macksey and Comic Relief. Together they created t-shirts to raise money for charities fighting the virus. This is a large scale campaign to be inspired by – now’s the perfect time to think about how could collaboration in some way help to improve my business?

Here are five good reasons why a collaborative culture is one of the most crucial elements for any businesses’ survival strategy.

1) You will learn something
One of the greatest advantages of collaboration is the opportunity for learning. Every interaction you have with a person outside of your immediate network can teach you something valuable.

red apple fruit on four pyle books

2) You will be inspired

Whilst working through the day-to-day operations of your business, it can be easy to forget there may be a better way to do something. Collaboration allows you to look at the bigger picture and offers different techniques to try, or new tools that could save you time and money.

Inspire LED signage on building during day

3) It can help to save you money
Many collaborative relationships involve dividing intelligent contribution, hands-on work and, sometimes, costs. If you collaborate with another business and part of the terms involve sharing development and marketing expenses, you can double your budget while reducing costs. Win win!

green plant in clear glass vase

4) It helps to solve problems
When a range of knowledge and skills are brought together, it creates a diverse talent pool that is more competent, able and experienced.

5) You will grow your network
Though every contact you make may not result in collaboration, every time you reach out to someone, you are expanding your network. When this crisis ends, and it will, your network will remember the help you have been able to offer during this difficult time and will be more inclined to continue to support you and your business in being successful.

lighted city at night aerial photo

What collaboration tools are there?

Whilst collaboration works in the same way for virtual teams, there are added challenges when you are spread across different geographical locations and working from home. Communication is key, and there are many digital tools out there to support this.

Over the past eight weeks alone, global business app downloads have seen an extraordinary surge in growth. Currently business apps are dominating downloads in all categories in an increasing number of markets across the globe.

Just like many businesses across the globe, we have found Microsoft Teams to be a very valuable collaboration tool and is excellent for keeping the internal comms flowing. Other popular tools include Zoom, Google Hangouts, Tandem and many more. It’s worth trialling them first to get a feel for which ones will work best for you and your business.

How ADPR can help you

At ADPR, we are communication specialists, it is one of the things we are best at! If your business is struggling in the new climate, or perhaps you simply need a fresh pair of eyes to help with existing challenges then our free 30-minute Revitalise & Grow sessions will be perfect. We can discuss how we can facilitate collaboration with other businesses. You never know what doors it might open for you and your employees!

The Department of Commerce states that 70% of smaller companies go out of business within just one year of experiencing a crisis – we think this is enough of a reason to be prepared! Our Crisis PR 101 guide will give you the tools you need to develop a crisis plan that will protect your business when a crisis strikes. As well as the guide you’ll get top tips from experts to give you more support in building a futureproof plan for your business.