Do you work for a consumer brand and want to raise awareness and demand for your product or service? Do you have a really cool product or service that you want more people to know about? Then read on for ADPR’s ultimate guide to consumer PR to find out how to raise excitement, brand awareness and ultimately, sales for your business…

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Travel PR tips – How to get that five star review!

Firstly, if you need convincing on why third party review sites matter for travel PR - research has revealed that 92 per cent of customers use reviews from sites like Trip Advisor, Trust Pilot or Feefo to help them make purchasing decisions. Trip Advisor alone reaches 350 million unique visitors a month and sees 200 new contributions added every minute!

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Retail PR tips and tricks – Celebrating Christmas in July

As the weather starts to get warmer, the days longer and we’re all dreaming of our summer holidays, the retail PR world is thinking about snowmen, woolly jumpers and turkey with all the trimmings. I am, of course, talking about Christmas in July – so-called because of the Christmas season press events which take place in July.

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Launch of the PRCA’s annual census 2018

Sophie recently attended the Bristol launch event of the Public Relations & Communications Association (PRCA) annual census. The census is the definitive analysis of the size, structure and direction of the UK PR and communications profession.

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