Learning the craft of brand storytelling

As the county champions for the PRCA, we were pleased to welcome more than 15 of the region’s leading creative minds to the office this week to hear from international branding expert, Andy Green, who gave an insight into how develop brand storytelling.

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Ultimate event PR checklist

Organising a press event? Not sure where to start? We’ve given you a head start with our ultimate event PR checklist to help you organise the perfect press event.

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The Role of Digital PR in “Unicorn” Content Creation

The value of content is becoming increasingly important - people want to see articles, videos and posts that are engaging, interesting and informative rather than those that are just “clickbait” or written for the sake of content volume. Today, we’re looking at the idea of “Unicorn” content and explaining how it can be even more effective when combined with a distribution plan.

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