ADPR joins Inspire Elite network to support growth plans

Small businesses account for 99.3% of all private sector businesses in the UK and are vitally important to the overall economy as key generators of wealth, jobs and innovation. In spite of this, over 60% of SMEs give up on their growth plans and fail within the first five years due to a lack of available resource, access to funding and poor business planning.

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Getting the most out of product placement for your consumer brand

Product placement is a useful tool for consumer businesses to increase awareness of their products by placing it in environments heavily exposed to their target audiences e.g. Ariana Grande wore an outfit from Australian fashion brand Meshki in her music video ‘Seven Rings’. The music video then went on to be viewed 23.6 million times in 24 hours… now THAT is getting the most of out of product placement!

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8 top tips for a successful social media marketing strategy

Whilst every day is a social media day, in honour of the official Social Media Day hosted by Mashable and celebrated each year on 30th June (this year marks the tenth-annual global celebration!), we wanted to share some of our top-tips for creating a successful social media strategy.

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Retail PR tips and tricks – Celebrating Christmas in July

As the weather starts to get warmer, the days longer and we’re all dreaming of our summer holidays, the retail PR world is thinking about snowmen, woolly jumpers and turkey with all the trimmings. I am, of course, talking about Christmas in July – so-called because of the Christmas season press events which take place in July.

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Jurassic Coast Challenge? Completed it, mate!

We did it!

On Saturday 8th June we took part in one of the UK’s toughest walks – the Jurassic Coast Challenge. We walked an epic 58km (36miles) and climbed an ascent of 1,650m (5,413ft) across the spectacular Jurassic coast, starting off at Poole Harbour, we walked up and down all the way across famous landmarks including Lulworth Cove and Durdle Door and to the finishing point in Weymouth.

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