Writing a winning award entry

Awards provide well-deserved recognition for your hard work. What could be better than a shiny trophy that showcases, under scrutiny, you’ve come out on top above all your peers? Winning an award boosts your credibility, builds the company profile and lifts team morale.

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Ways to secure broadcast coverage for your retail brand

For any retail client, it’s always great to get impactful coverage in your target media to showcase what you’re doing. Whether that coverage is in advance, so you secure event listings and previews to drive foot fall, during a retail event so that people know what is going on and are encouraged to join in, or afterwards as a round-up of the successful event you’ve helped to manage.

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Eight ways to promote your upcoming event

Planning an event typically means investing a lot of time and money and you need to ensure that you draw enough of a crowd to ensure a good ROI. So, it is important to remember that planning how you will promote the event is just as important as planning the event itself. To help you along, we’ve written a guide to the best, most effective ways of promoting your upcoming event. As a rule of thumb, you should begin promoting your event around 40 to 60 days prior to your event to allow time to generate awareness and allow for the decision-making processes of your audience.

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ADPR’s Top 5 Tips for the Ultimate Lifestyle PR Pitch

Media relations is the bread and butter of a successful lifestyle PR campaign, and whether you have a brand-new product or service to launch or need to generate some positive coverage on something that already exists in your portfolio, you need to make sure you have a media pitch that is on point and cuts through the noise.

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Making the most of your SEO through PR

Search engine optimisation (SEO) is a term we hear on a daily basis. Most of us are aware that it’s something we should be doing, but in reality few of us have the time, budget or knowledge to dedicate to specialised SEO campaigns. What we do know is that having good SEO for your website is a must if you want to be found by potential customers.

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