22.03.2019

The importance of having Mental Health First Aiders in the workplace

Every organisation has a legal obligation to provide adequate and appropriate equipment, facilities and personnel to ensure employees can receive immediate attention if they are physically injured or unwell at work, yet there is currently no legal requirement in place to have designated mental health first aiders in the workplace.

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18.03.2019

6 top tips for running a successful press event

To create a buzz about a new product launch or an important announcement, inviting media to a press event can be a great way of getting free exposure with your target audience. Press events can also be a great way of developing relationships with top influencers and encouraging journalists to interact directly with your brand. Here is our expert guide on organising a successful press event that will help to deliver a solid return on investment.

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08.03.2019

The future of PR analytics

As we’ve talked about before, analytics and measurement of communications seems to be a perennially thorny topic, with industry professionals universally agreeing that better analysis of the contribution of communications to business is essential but with no consensus on how to actually achieve it.

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06.03.2019

8 tips for a successful social media marketing strategy

Last week, Pippa and Libby set sail for Poole harbour to deliver a bespoke Social Media and Marketing course.The course was tailored specifically to meet the needs of marina managers and formed part of an Intermediate Marina Managers Course hosted by British Marine, in conjunction with the Global Marina Institute. The purpose of the session was to give the delegates an insight into how social media and marketing can benefit their business, and our top-tips for creating a successful strategy.

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01.03.2019

6 tips to maximise your award win

Awards. Every industry has them and the food sector has a dazzling array to choose from. Entering is just part of the process. If you are shortlisted, or even more excitingly go on to win then, then here are ADPR’s tips on how to maximise your success.

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22.02.2019

And breathe! Tips for tackling workplace stress

Work-related stress anxiety or depression accounts for over half of all working days lost due to ill health in the UK. According to figures released by the Health and Safety Executive (HSE), 57.3 per cent of the work days lost to ill health in 2017/18 were as a result of stress – that’s 15.4 million working days in total.

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