ADPR PR Agency | Creating & Delivering Strategic Communications

PR & Communications Apprentice

We’re on the lookout for a budding PR & Communications Apprentice to join our Somerset team

We’re on the lookout for a budding apprentice to join our talented, dynamic team.

Here at ADPR we work with some super exciting brands, locally, nationally and internationally across a range of sectors including marine, outdoor, travel, leisure and lifestyle. This is fast paced and keeps us on our toes, but we like to throw in a bit of fun as well.

We take great pride in creating a fabulous working environment that promotes and supports the wellbeing of our team – we have regular team nights out, attend some exciting industry events both in the UK and overseas, and ‘Bacon Sandwich Friday’ is a regular occurrence. If it’s your birthday there will be cake (although not until the day after as you never have to work a birthday), and no matter what day of the week it is you can help yourself to our sweet stall and tea bar.

Just as importantly, you’ll be working with an experienced team of dedicated professionals from a variety of PR and Communications backgrounds, with opportunities aplenty and a training programme that will keep your career progressing at a healthy pace. All of this can be enjoyed from our beautiful barn conversion in the heart of the south-west.

The successful candidate will support our existing team with the end-to-end process of delivering strategic communications campaigns and projects of exceptional quality.

About the role:

This section of the job description describes the activities that the apprentice will be required to complete as a PR Apprentice. If there are any other activities that will be part of your apprentice’s role please add below.

PR activities

The PR Apprentice will be required to undertake (but not be restricted to) the following activities as part of their role.

  • Writing – Writing for business communications, communicating effectively with PR clients, writing for the media (this could include articles, news releases, blogs, and case studies)
  • Social media – Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Using social media in a strategic and effective way for companies and brands
  • Media liaison – Understanding how the media operates, dealing with day to day inquiries from the media, pitching stories and/or products to the media, building relationships with the media (i.e. journalists), creating media lists, monitoring press clippings, sending/receiving press selection products
  • Deliver PR campaigns – Supporting the team in creating new campaigns, working to deliver a strategy for a client or organisation
  • Evaluate PR campaigns – Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
  • Presentation – Planning, structuring and delivering presentations internally and externally
  • Research & data analysis – Conducting research for the team and/or clients and reporting key details
  • Events – Planning, organising and co-coordinating events, meeting the objectives of the brief.
  • Account administration – searching for and collating media coverage, taking post and accepting deliveries, answering the telephone, preparation for client meetings.

Workload management

The PR apprentice will also be required to demonstrate workload management by undertaking the following activities.

  • Time management – Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met
  • Diary management – Ensuring email/online diaries are kept up to date
  • Meetings – Arranging internal and external meetings,  ensuring rooms are suitable and attendees needs are catered for
  • Career development – Taking responsibility for personal learning and professional development

Working with people

The PR apprentice will also be required to demonstrate the following in their ability to work with people.

  • Professional relationships – Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication
  • Communicating with supervisors/mentors – Ensuring they are aware of work in progress and are briefed when any problems arise
  • Team building – Working with teams to achieve goals and promote a motivated work environment
  • Networking – Building a professional network of other PR professionals whilst maintaining a professional image

Quality standards

  • Follow company and training provider procedures at all times
  • Produce high quality work with attention to detail
  • Maintain a positive company and personal image
  • You may be required to work flexible hours to meet the needs of clients

About you:

Desired skills

  • Excellent written and verbal communication skills
  • Effective communicator at all levels
  • Skilled in Microsoft Office packages and experienced in social media
  • Organised and able to manage own time

Personal qualities

  • Flexible and willing to learn
  • Strong attention to detail
  • Motivated and committed
  • A ‘self-starter’ – someone who will use their initiative, be energetic and make the most of the opportunity
  • Creative

Desired qualifications

Educational background

  • Minimum of 3 A Levels or equivalent is desirable
  • GCSE: 9 to 4 (formerly A* to C) in English Language or equivalent
  • GCSE: 9 to 4 (formerly A* to C) in Maths or equivalent

Future prospects

The potential future career path of a successful applicant will form part of discussions during the apprenticeship.

Apprenticeship summary

  • Weekly wage


  • Working week

    Monday – Friday. Flexible working but must be in the office between the hours of 10am and 4pm.

    Total hours per week: 37.50

  • Expected duration

    18 months

  • Possible start date

    10 Feb 2020

  • Apprenticeship level

    Level 4 (Higher national Certificate)

Things to consider

Please note that own transport is essential.

You may be required to work flexible hours to meet our service commitment.

The Apprenticeship National Minimum Wage guide (ANMW):

We are also fully committed to protecting the health, safety and welfare of our team and undertake a health and wellbeing programme.