The single biggest issue in public relations and communications today is the issue of measurement. Currently there is no standardised, one-size-fits all approach to measuring the impact of PR and communications activity and – as a result – it is notoriously difficult to “prove” its worth as part of the marketing mix.
AMEC, which is the International Association for Measurement and Evaluation of Communication, is leading the way in trying to change this. It is the world’s largest media intelligence and insights professional organisation, representing organisations and practitioners who provide media evaluation and communication research.
AMEC’s pioneering work in the field has included the development of the Barcelona Principles (more info here) and most recently the launch of the AMEC Integrated Evaluation Framework, which is the first attempt to try to create a more unified approach to valuing communications activities. AMEC also offers the world’s first international degree-level qualification in PR measurement and our Associate Director, Sophie, has recently started the four-month course.
November is AMEC’s Measurement Month, which is a global programme of activities to shine the spotlight on the importance of PR measurement. It’s a simple idea which benefits members, clients and the industry by putting measurement on a world stage. As part of helping to promote Measurement Month, all of our blogs in November will be based on different aspects of measuring communications and we’ll also include some top-level thought leader content from the key pioneers in this ever-evolving area. We’re getting the whole ADPR team involved too by hosting our very own Measurement Month webinar challenge!
If you want to discuss how ADPR can help you better measure the value of your communications, get in touch with Sophie on firstname.lastname@example.org or call 01460 241 641.