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The 50th anniversary edition of The YachtMarket.com Southampton Boat Show will be held next month from 14-23 September 2018 in Mayflower Park, Southampton UK. If you want to ensure your brand is attracting attention for all the right reasons, it’s now or never when it comes to promoting your presence at the exhibition!
With some preparation, exhibitions provide an excellent platform for building brand awareness and generating sales leads. They make the ideal stage for launching products and services and meeting with both new and existing customers. However they are expensive and now – more than ever – marketing budgets need to work hard and deliver great returns. If you have decided to invest in exhibiting at The YachtMarket.com Southampton Boat Show 2018, it’s important to get the most from your attendance.
In our experience, a high-performing exhibition strategy has three core elements:
- Pre-show activity – for example: creation of objectives, show plan and targets, issuing of press announcements and press liaison, direct contact with consumers to drive awareness.
- “In-show” activity – for example: well trained stand staff, effective lead generator systems, interviews with key media.
- Post show activity – for example: thorough lead follow up strategy with action plan for touch-points, compelling media relations activity to keep brand awareness high.
If you feel you need some help working on your exhibition strategy to maximise the business and marketing opportunities presented, please do not hesitate to get in touch with Sophie on Sophie@adpr.co.uk.