Why early planning is the key for trade shows
The most successful exhibitors know that trade show ROI is not only generated on the stand. It’s built in the months leading up to the show in the moments where prospects are teased with new products, building an appetite and awareness of why your stand is the ONE to visit over that of the competitors.
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Helly Hansen’s Open Mountain Month encourages Shared Experiences this June
Every June, Helly Hansen invites communities to join Open Mountain Month – an initiative that inspires and enables people to get outside and embrace the outdoors.
As the technical outdoor brand trusted by professionals around the world, Helly Hansen plans a series of activations, events and educational content to inspire seasoned athletes and enthusiastic alike to experience the power of spending time in nature.
Helly Hansen and the RNLI “PROUD TO WEAR MY HELLY YELLOWS”
Helly Hansen and the RNLI are committed to helping to save lives at sea, together. The two organisations entered into a strategic partnership in 2028, with HH being the Official Clothing Supplier to the charity, providing the very best, protective kit to the charity’s volunteers and employees. Every day, the RNLI relies on contributions from generous donors to fund its lifesaving work – and Helly Hansen is proud to support its annual Mayday campaign too.
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The power of influencers: Why brands are trading social ads for experiences in 2026
If you’ve been closely watching brand events and influencer experiences by some of the biggest names this year (like I have with the Coachella brand trips over the weekend – wow, the budgets they must have!!), you’ll have noticed one thing pretty quickly: this isn’t just plain-old “payment for a post” influencer marketing anymore.
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How to work with global brands
Every business is built in a unique way. Often this means there are different offices and team members in various locations around the world, and whilst there may be standardised client processes and procedures, how we work with each office can vary.
From local nuances to team preferences, new languages to changes in regulation(s), all offices and team members should be treated as importantly as the first, and shown the same level of care and respect when collaborating. This can mean that some processes change, we need to present our ideas to more than one stakeholder and/or repositioning the work we’re doing, highlighting new information to showcase its meaning and return – which, as we know, can vary between roles and seniority.
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What do you mean you don’t have a budget for training?
When I interviewed to join ADPR a few years ago, one of the questions on my list was, “what does the training plan look like?”
Coming from a predominantly corporate background, where training budgets are decided centrally and sometimes based on blanket needs across the business, I braced myself for an answer that might imply a limited budget.
I was wrong. The answer I got was, “we don’t have a budget for training.” The answer was delivered with a beaming smile. Not quite what I was expecting - in my experience, this type of news is usually delivered with an avoidance of eye contact and shifting body language.
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