Working with Brands Around the Globe - PR Specialst
01.04.2026

How to work with global brands

Every business is built in a unique way. Often this means there are different offices and team members in various locations around the world, and whilst there may be standardised client processes and procedures, how we work with each office can vary.

From local nuances to team preferences, new languages to changes in regulation(s), all offices and team members should be treated as importantly as the first, and shown the same level of care and respect when collaborating. This can mean that some processes change, we need to present our ideas to more than one stakeholder and/or repositioning the work we’re doing, highlighting new information to showcase its meaning and return – which, as we know, can vary between roles and seniority.

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Personal Development in PR Consultancy
12.03.2026

What do you mean you don’t have a budget for training?

When I interviewed to join ADPR a few years ago, one of the questions on my list was, “what does the training plan look like?”

Coming from a predominantly corporate background, where training budgets are decided centrally and sometimes based on blanket needs across the business, I braced myself for an answer that might imply a limited budget.

I was wrong. The answer I got was, “we don’t have a budget for training.” The answer was delivered with a beaming smile. Not quite what I was expecting - in my experience, this type of news is usually delivered with an avoidance of eye contact and shifting body language.

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British Marine UK Marina & Moorings Market report - PR Specialist for Marine
03.03.2026

Not all sector reports are the same 

When you work in PR and marketing, you often find yourself reviewing sector and trend reports. Setting aside time to read a sector report with a good brew (and maybe a GF cookie) is an educational process that drives forward our relevance within the sector, keeping us in tune with emerging trends and often sparking creative thinking to support client campaigns.  For me, it goes a little deeper. I harbour an inner geek, driven by curiosity and a desire to understand how and why things work. When the British Marine UK Marina & Moorings Market report landed on my desk (or, more accurately, behind my British Marine member login), I popped the kettle on and sat down to set the inner geek free.

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PR consultancy onboarding
17.02.2026

Why client onboarding is so important

Client onboarding is vital to any relationship and not only throughout the project together, but also for future referrals and opportunities. How you introduce your team and give insight into what the collaboration looks like together will steer the partnership, and show the client important things about your values and your day to day working styles – which are incredibly important to setting the foundations for your future together.

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Ski PR Specialist - Outdoor PR Specialist - Adventure PR Specialist - Helly Hansen Ski Patrol
10.02.2026

Bringing International Ski Patrol Day to life

Spear-headed by global leading ski brand, Helly Hansen, International Ski Patrol Day (ISPD) is now its fifth year! Annually celebrated on 10 February, the brand encourages all mountain-goers to shout about the extraordinary work of ski patrollers around the world. From keeping the ski resorts open, safe and running like clockwork, to helping injured and lost skiers, and saving lives after a freak avalanche or off-piste adventure gone wrong, ski patrollers are the unsung heroes of our snowy slopes.

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