International Dog Day
If you know ADPR, you know we’re all puppy fans! So it’s no surprise that most of the team have a furry friend or two in their household – and better yet, they often venture into the office for their own paw-some planning and paw-ties!
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Why tone of voice is the key to standing out in the crowd and improving profitability
When it comes to building a memorable brand, most business leaders naturally think about logos, websites and taglines as the most important assets to develop. But there’s something even more powerful that often gets overlooked: tone of voice. We’ve all heard the saying “It’s not what you say, it's how you say it” - and nothing is truer in the business world.
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Maximising marine exhibitions
With some of the world’s biggest marine exhibitions just around the corner, if you haven’t got your plans finalised, what are you waiting for?
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Christmas in August?
Whilst the sun is shining brightly in the clear blue sky, planning exciting Summer holidays and possibly sorting childcare for the big six week break, some of us are dreaming of colder, darker days and putting new plans into motion…
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Digital PR in the age of AI: What marine marketers need to know
Digital marketing is undergoing a fundamental transformation. As AI reshapes how information is found, shared, and trusted online, the role of digital PR has never been more critical.
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The best founders build community, not just customers
When you’re running a business, especially in sectors like outdoor lifestyle or marine, you know it takes more than a solid product to stand out. The best founders go beyond sales - they build communities.
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