ADPR’s ultimate guide to blogging
Blogging has remained consistently effective over the past few years thanks to its great SEO benefits and for providing interesting and engaging content for your customers, and we don’t see them going anywhere soon. ADPR's ultimate guide to blogging walks you through how to create a blog to effectively work for your company.
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How to grow your newsletter list
One of the biggest challenges with newsletter is building the number of contacts in your database. We are here to bring you some tips and tricks to help maximise your success! For even more tips on creating a newsletter, check out Episode 4 from Season 2 of our podcast, Revitalise & Grow, and this recent blog covers the basics of how to launch a newsletter.
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How to launch a newsletter
For any business, launching a newsletter can be a daunting venture as it requires both creativity and diligence. You may receive them in your inbox and have a misconception that they are simply promotional emails that inevitably end up in your junk folder but creating a planned and well-informed newsletter that adds value to your customers can actually boost your client relationships as well as helping to reach even more people through shares on social platforms. For more information about launching a newsletter, check out Episode 4 from Season 2 of our podcast, Revitalise & Grow.
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How to work with influencers within the ASA guidelines
Working with social media influencers to promote your brand or products is a fantastic way to engage your target audience. Influencers do exactly what they say on the tin, influence their following with the power to affect attitudes, behaviours, and actions (aka sales!). Working with influencers can not only boost your brand awareness, engagement, and messaging, but if you work with the right influencers, you can get right in front of your target audience’s eyes! You can get the skinny on all things influencers by listening to our podcast from Season 1 Episode 10: What is influencer marketing?
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Changing the digital marketing landscape – affiliate & influencer marketing
The digital and social media landscape has vastly changed marketers’ jobs in the past few years, fuelled even more so by the Covid-19 pandemic which forced us all to shift focus and made it clear that online marketing is here to stay. Affiliate marketing and influencer marketing are two such channels that are consistently gaining in popularity, with no signs of a decline any time soon! For more on what affiliate marketing is, have a listen to this week’s podcast.
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Collaboration is key
Collaboration is a powerful tool for all businesses, regardless of the industry, size or type of business you operate. It is the connections you form with others, and the different ways you collaborate, that can help your business to overcome challenges, maximise opportunities and reach new audiences. One form of collab we love is media partnerships. Check out our most recent podcast for more on how they can work for you!
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