Why now’s the perfect time to invest in internal communications
The role for internal communications has shot up the corporate agenda during the pandemic, with so many of us now running businesses with remote teams. Whilst most marketing teams have traditionally placed emphasis on communicating externally with customers, clients and stakeholders, we all now realise the importance of internal communications to effectively run our businesses. If you haven’t yet got around to upping your internal comms game, now’s the perfect time.
Read More
Developing an effective internal communications plan
Effective internal communications is the lifeblood of an organisation and directly contributes to the success of your company. You can be doing everything else right but if you have a disengaged workforce it can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.
The core purpose of internal communication is to identify and share company purpose and values, so that everyone is working together towards the same goals. The best piece of advice we can give you, is to take some time to plan and lay the foundations. Only then can you know what the right course of action should be for your communications strategy.
Read More
Communications’ impact on sales
Probably one of the oldest debates that still rages on in the PR and marketing world is how to prove communications’ impact on sales. We know, at a gut-feel level that its extremely valuable, but it’s also very tricky to evidence.
Read More
Measuring the value of PR
A constant source of debate in the marketing world is the age-old argument of whether you can really measure the impact of PR and communications. Whilst there isn’t an easy answer, the short answer is that yes, it is possible to measure the impact of PR.
Read More
The five stages of PR planning
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu
You can have all the best ideas and creativity in the world, but if you start powering ahead with tactics without decent planning and a firm strategy, the chances are it isn’t going to be effective and give you the results you want.
This week's podcast is all about setting your PR strategy, so we thought it would be fitting to cover the 5 stages of PR planning - a really simple way to research and set your strategy, broken down into 5 actionable steps.
How to guide: Creating a PR media strategy
Definition: A plan of action by an organisation or brand for bringing key messages to the attention of consumers through the use of relevant media.
Read More