How to make thought leadership work for you
Successful thought leadership activity leads to increased brand credibility and authority. When executed in the right way, with the right audience and publisher, it can be incredibly beneficial to your brand.
Read MoreHow to build your personal brand on LinkedIn
LinkedIn is the ideal platform for building professional relationships. It’s instrumental in raising your profile and getting recommendations for your work, as well as for sharing professional content and staying up to date with industry news. But how can LinkedIn be used to build your personal brand?
Read More6 tips to building a better social media presence
When you look at your social media feeds, do they look consistent? Is your business easily recognisable for a potential customer whether they find you on Facebook, Instagram, LinkedIn or any other social channel, and can they quickly identify what you offer and what you stand for?
Read MoreHow to identify and appeal to your dream target audience
Understanding exactly who your customers are and what makes them tick is key to planning your communications. But how do you even figure that out?
Read MoreHow to work with influencers within the ASA guidelines
Working with social media influencers to promote your brand or products is a fantastic way to engage your target audience. Influencers do exactly what they say on the tin, influence their following with the power to affect attitudes, behaviours, and actions (aka sales!). Working with influencers can not only boost your brand awareness, engagement, and messaging, but if you work with the right influencers, you can get right in front of your target audience’s eyes!
Read MoreChanging the digital marketing landscape | affiliate & influencer marketing
The digital and social media landscape has vastly changed marketers’ jobs. Affiliate marketing and influencer marketing are two such channels that continue to gain in popularity, with no signs of a decline any time soon!
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