27.07.2021

The five stages of PR planning

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu
You can have all the best ideas and creativity in the world, but if you start powering ahead with tactics without decent planning and a firm strategy, the chances are it isn’t going to be effective and give you the results you want.
This week's podcast is all about setting your PR strategy, so we thought it would be fitting to cover the 5 stages of PR planning - a really simple way to research and set your strategy, broken down into 5 actionable steps.

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20.07.2021

What is PR?

In this blog we thought we’d go right back to basics and iron out exactly what we mean by Public Relations (PR). We’ve just launched our brand new podcast, Revitalise & Grow and fittingly, this was the first topic we covered!

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15.07.2021

Tips on purposeful marketing

You are probably all too familiar with the term ‘social purpose’. More than just the latest buzz word in business, we are now living in what is being described as ‘the purposeful age’, but what does purpose really mean for brands, where has it come from and what role does PR play? Purpose is defined by the Oxford English Dictionary as, “The reason for which something is done or created or for which something exists”.  At its core, purpose is all about authenticity and your values. It should form a fundamental aspect of your business and marketing strategy. Its about why you do what you do, beyond making money. Listen to Episode 14 of our podcast, Revitalise & Grow, for even more tips on purpose for business.

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