A power shift in the perception of AI, CARMA webinar
Artificial intelligence is reshaping industries, influencing policy and transforming the way organisations communicate. But as adoption accelerates, is public trust keeping pace or are organisations simply reinforcing the hype, and how is it impacting the PR sector?
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Busting the myths: why everyone is talking about MARPOL Annex V
In a time where everyone has been celebrating the 100th birthday of national and global institution that is David Attenborough, it feels fitting to talk about a topic that he would surely approve of. So, get yourself a cuppa, it’s time to talk about marine eco-legislation.
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Why early planning is the key for trade shows
The most successful exhibitors know that trade show ROI is not only generated on the stand. It’s built in the months leading up to the show in the moments where prospects are teased with new products, building an appetite and awareness of why your stand is the ONE to visit over that of the competitors.
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Helly Hansen’s Open Mountain Month encourages Shared Experiences this June
Every June, Helly Hansen invites communities to join Open Mountain Month – an initiative that inspires and enables people to get outside and embrace the outdoors.
As the technical outdoor brand trusted by professionals around the world, Helly Hansen plans a series of activations, events and educational content to inspire seasoned athletes and enthusiastic alike to experience the power of spending time in nature.
Helly Hansen and the RNLI “PROUD TO WEAR MY HELLY YELLOWS”
Helly Hansen and the RNLI are committed to helping to save lives at sea, together. The two organisations entered into a strategic partnership in 2028, with HH being the Official Clothing Supplier to the charity, providing the very best, protective kit to the charity’s volunteers and employees. Every day, the RNLI relies on contributions from generous donors to fund its lifesaving work – and Helly Hansen is proud to support its annual Mayday campaign too.
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The power of influencers: Why brands are trading social ads for experiences in 2026
If you’ve been closely watching brand events and influencer experiences by some of the biggest names this year (like I have with the Coachella brand trips over the weekend – wow, the budgets they must have!!), you’ll have noticed one thing pretty quickly: this isn’t just plain-old “payment for a post” influencer marketing anymore.
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