

In celebration of Helly Hansen’s Open Mountain Month (every June), we took a group of specialist and national media to Norway for an immersive experience in the mountains. The home of Helly Hansen, Norway is well-loved for its stunning backdrops, dramatic mountains and high energy activities, such as hiking, skiing and fishing.
Read MoreThree of the biggest European boat shows are on the horizon, coming in hot on the heels of each other: Cannes Yachting Festival (9–14 September), Southampton International Boat Show (13–22 September), and Monaco Yacht Show (24–27 September). If you’re exhibiting at any (or indeed all!) of these, you’re probably already deep in logistics, crew lists and stand prep. But here’s the crucial question: While you're showing off your products and services, who’s telling your story?
Read MorePR can feel like smoke and mirrors when you’re a founder juggling a million priorities. You want results. You want visibility. You want growth. And fast.
But too often, we see founders jump into PR with the wrong expectations and end up frustrated, burned, or both.Here’s what many founders get wrong about PR and what’s actually worth focusing on if you want it to work.
Read MoreIn an era where every brand is a publisher and every press release is competing with a flood of digital noise, landing meaningful media coverage has never been harder - or more valuable.
Yet many businesses still approach journalists, editors and influencers with outdated tactics or a one-size-fits-all pitch that goes nowhere.
So, what do media professionals really want from you? And more importantly, why does it matter for your business?
At ADPR, we proudly specialise in PR and marketing for brands in the outdoor and lifestyle sectors. But we don’t just promote the outdoors – we live it too. So, as Mental Health Awareness Week shines a light on wellbeing, we’re exploring why being outside in nature is one of the simplest and most accessible ways to boost mental health.
Read MoreIn the marine industry, trust and reputation aren’t just nice-to-haves — they are fundamental to winning contracts, securing investment and maintaining long-term profitability. Yet, while many marine businesses invest heavily in operations and product innovation, marketing and PR often get side lined, especially when market conditions are tough.
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