28.10.2020

Scarily good campaigns in honour of Halloween

Halloween celebrations are looking considerably different this year. With large in-person gatherings discouraged and traditional trick or treating unlikely for many, some may look at the spooky season as a closed coffin. However all is not lost! Halloween is an opportunity for brands to have some freakishly good fun and engage with their target audiences. See below for our top picks, rounding up some of our favourite campaigns in honour of Halloween!

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26.10.2020

What are USPs and how can you define them for your travel brand?

Marketing shouldn’t be about simply making people buy from you, you need to identify what makes your travel brand stand head and shoulders above the competition and then showcase this value to your customers in everything you do.

If someone were to ask you what your travel company does that makes it different to everyone else, or why they should buy through you, would you be able to answer them straight away? The answer to these questions are your USPs.

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22.10.2020

Developing an effective internal communications plan

Effective internal communications is the lifeblood of an organisation and directly contributes to the success of your company. You can be doing everything else right but if you have a disengaged workforce it can result in increased employee turnover, poor customer service levels, low motivation, and costly mistakes to your business.

The core purpose of internal communication is to identify and share company purpose and values, so that everyone is working together towards the same goals. The best piece of advice we can give you, is to take some time to plan and lay the foundations. Only then can you know what the right course of action should be for your communications strategy.

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