Ready, Set, Show: 7 things to do before the doors open
If you follow the ADPR blog, you’ll already know that we believe the most successful brands plan for shows long before the doors open. It makes sense right? Afterall, failing to prepare, is preparing to fail.
But what happens when the countdown is no longer measured in months and it still feels like you can do more? With just a few days to go before Southampton International Boat Show (SIBS), this is a scenario playing out for many marketers.
Beyond bias: what allyship really looks like in practice
Last month, I had the opportunity to attend a fireside chat with Professor John Amaechi OBE, organisational psychologist and founder of APS Intelligence, and came away with two themes that have really stayed with me: unconscious bias and allyship.
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Developing future leaders – from apprenticeships and beyond
We’ll start with a bit of a brag (sorry, not sorry) – we have a rather great team here at ADPR.
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A power shift in the perception of AI, CARMA webinar
Artificial intelligence is reshaping industries, influencing policy and transforming the way organisations communicate. But as adoption accelerates, is public trust keeping pace or are organisations simply reinforcing the hype, and how is it impacting the PR sector?
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What’s going on in the outdoor space?
Earlier this year, Sport England reported an increase of more than 850,000 people getting involved in outdoor pursuits and physical activity. Its most recent Active Lives Adult Survey Report, which covers the period between November 2024 and November 2025, shows that 64.6% of adults (30.9 million people) met the Chief Medical Officers’ guidelines of doing at least 150 minutes of physical activity a week.
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Busting the myths: why everyone is talking about MARPOL Annex V
In a time where everyone has been celebrating the 100th birthday of national and global institution that is David Attenborough, it feels fitting to talk about a topic that he would surely approve of. So, get yourself a cuppa, it’s time to talk about marine eco-legislation.
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