Magnifying glass over missing puzzle piece

Data-driven PR: Where to start

Data provides valuable insights to drive campaigns and measure the impact of activity, but not all businesses know where to start. It is true that you could find yourself lost in a sea of data that doesn’t mean much, so it’s important to know from the start what matters to you and your business.

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Keyboard buttons with AI

Integrating AI into your PR metrics and strategy

AI is a hot topic at the moment. So, having recently attended PR Week’s Measurement Conference in London, we thought we’d share some insights into the role AI currently plays when it comes to PR metrics and strategy, and what might be to come…

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Three people on hill celebrating

Unlocking the power of coaching in business

In today’s fast paced world, the traditional culture of business has evolved, with a firm focus placed on the relationship between organisations and their employees. Good business leaders will know that creating a high-performance culture is key to their overall success and are striving to increase overall employee performance and engagement. One of the most effective ways to achieve this is by bringing coaching to the heart of their company’s culture.

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Hand stopping all dominoes from falling

Applying emotional intelligence to manage a media crisis

Even with all the planning in the world, as any marketing manager will know, a crisis can strike at any time and usually when least expected! Mastering the art of handling these challenges with finesse is crucial for safeguarding your brand’s reputation and one invaluable tool in your arsenal is emotional intelligence.

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The value of emotional intelligence in leadership

The past two decades have brought about significant shifts in the role and expectations of leaders. It is no longer enough to be an authoritative figure who makes all the decisions and enforces discipline across a team. In today’s world the most efficient and successful companies are driven by empathetic leaders who use emotional intelligence to motivate their team. 

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