Why Instagram Stories are great for appealing to your consumer audience
If you’re not using Instagram Stories for your consumer business, you could be missing out on a huge opportunity! Not only are Instagram stories and videos fun and creative, but they’re one of the best ways to grow your customer engagement, build brand awareness and even drive sales!
Below are some of our top tips for maximising Instagram stories and appealing to your consumer audience, covering everything from content strategy to design, so that you can create the best Instagram assets to elevate your consumer brand.
How to market your business in a post-Covid world
As things slowly start to ease back to a more normal way of life, there are still a few things that can’t get back to the way they were for a little while longer yet. These include mass gatherings and large-scale events for businesses. Whilst the Government has said that there are pilot events currently being reviewed and they are hoping that by the Autumn events may be able to proceed, there is no denying this has severely affected those businesses for whom events and exhibitions make up a large part of their marketing strategy.
If this sounds like your business, read on for some alternative suggestions for marketing your business in a post-Covid world. Hint - digital channels will become your best friend!
An introduction to TikTok for businesses
TikTok, a social video app, has been the breakout star of the Covid-19 pandemic. Whilst it is uncharted territory to most people aged over 25, as the fastest growing social media platform currently, it’s time to take notice! So, what is it all about? Essentially TikTok allows users to share short videos, with lots of available features such as stickers, filters and soundtracks for personalisation. Clips on the platform may only be 15 seconds long, but they are having a big impact: TikTok has more than 800 million users worldwide!
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What’s it really like to partner with an agency?
The world of PR and communications often finds itself under scrutiny. It’s no stranger to accusations of being fluffy, unnecessary and ineffective. The reality couldn’t be further from the truth.
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Creative AI – does it exist?
In short: Yes!
Discussions around AI in communications tend to centre around data processing, driving automation, measuring effectiveness, and essentially making a communication pro’s life a bit easier.
Tips on hosting a virtual press event
The rise of virtual press events does not come as a surprise, particularly as we cannot meet in person right now, and companies must think of new and creative ways to launch new products and present their forthcoming seasonal collections.
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