Developing future leaders – from apprenticeships and beyond
We’ll start with a bit of a brag (sorry, not sorry) – we have a rather great team here at ADPR.
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A power shift in the perception of AI, CARMA webinar
Artificial intelligence is reshaping industries, influencing policy and transforming the way organisations communicate. But as adoption accelerates, is public trust keeping pace or are organisations simply reinforcing the hype, and how is it impacting the PR sector?
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What’s going on in the outdoor space?
Earlier this year, Sport England reported an increase of more than 850,000 people getting involved in outdoor pursuits and physical activity. Its most recent Active Lives Adult Survey Report, which covers the period between November 2024 and November 2025, shows that 64.6% of adults (30.9 million people) met the Chief Medical Officers’ guidelines of doing at least 150 minutes of physical activity a week.
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Busting the myths: why everyone is talking about MARPOL Annex V
In a time where everyone has been celebrating the 100th birthday of national and global institution that is David Attenborough, it feels fitting to talk about a topic that he would surely approve of. So, get yourself a cuppa, it’s time to talk about marine eco-legislation.
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Why early planning is the key for trade shows
The most successful exhibitors know that trade show ROI is not only generated on the stand. It’s built in the months leading up to the show in the moments where prospects are teased with new products, building an appetite and awareness of why your stand is the ONE to visit over that of the competitors.
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Helly Hansen’s Open Mountain Month encourages Shared Experiences this June
Every June, Helly Hansen invites communities to join Open Mountain Month – an initiative that inspires and enables people to get outside and embrace the outdoors.
As the technical outdoor brand trusted by professionals around the world, Helly Hansen plans a series of activations, events and educational content to inspire seasoned athletes and enthusiastic alike to experience the power of spending time in nature.
