08.04.2021

The ADPR Guide to Successful News Releases

A press release (or news release or media release) is a written communication directed at the media to announce something newsworthy. They are typically emailed to editors and journalists at newspapers, magazines, radio stations and TV stations with the aim of securing positive media coverage to boost a company’s profile.

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01.04.2021

How To Prepare For Media Interviews

Interviews with press can be a highly effective way to get across your business’s message and are a core component of a well-rounded PR campaign. Read on for our advice on managing a media interview, covering everything from setting it up to wrapping it up with the journalist.

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30.03.2021

How To Build Your Network Of Journalists

Building mutually beneficial relationships with the media is essential in media relations. The media and PR have a symbiotic relationship, we need each other to achieve our work goals!

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25.03.2021

Illustrating your business through Instagram and Pinterest

Utilising social media effectively for your business can really help to switch your business up a gear. If you have a particularly eye-catching or visually appealing brand, products, or services, you are missing out if you aren’t already optimising the more aesthetic social media channels such as Instagram and Pinterest. Make the most of these platforms with our easy-to-follow guide below with everything you need to know about using Instagram and Pinterest for business—from setting up your account to creating a winning strategy.

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23.03.2021

Making the most of LinkedIn, Twitter and Facebook to reach your target audience

Social media is arguably the most cost-effective way to tell your target audience how brilliant your company is. There are various social media channels available to your small business, all offering different tools and in-platform resources that, as a business owner, you can be utilising to make the most of your social media business channels. We want to give you our run down of three of the most popular social media platforms, LinkedIn, Twitter, and Facebook, with our top tips of how to maximise them to reach your target audience!

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