From audiences to communities: what 72 Fest taught us about understanding people
Last week, we headed to 72 Fest at EartH, a cavernous, nightclub-style venue in Hackney. It brought together marketing and communications professionals for a day of talks, networking and plenty of conversation about where our industry is heading next. Yes, there was also a live band. And yes, they were brilliant. But beneath the music and festival atmosphere, one theme kept coming back: People.
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Is organic social becoming pay-to-play? What Meta One means for brands
Meta has launched a new subscription service for businesses and creators, and one relatively small part of it has already attracted plenty of attention with some Facebook Pages being limited in how often they can publish external links, unless they pay.
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Ready, Set, Show: 7 things to do before the doors open
If you follow the ADPR blog, you’ll already know that we believe the most successful brands plan for shows long before the doors open. It makes sense right? Afterall, failing to prepare, is preparing to fail.
But what happens when the countdown is no longer measured in months and it still feels like you can do more? With just a few days to go before Southampton International Boat Show (SIBS), this is a scenario playing out for many marketers.
Beyond bias: what allyship really looks like in practice
Last month, I had the opportunity to attend a fireside chat with Professor John Amaechi OBE, organisational psychologist and founder of APS Intelligence, and came away with two themes that have really stayed with me: unconscious bias and allyship.
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Developing future leaders – from apprenticeships and beyond
We’ll start with a bit of a brag (sorry, not sorry) – we have a rather great team here at ADPR.
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A power shift in the perception of AI, CARMA webinar
Artificial intelligence is reshaping industries, influencing policy and transforming the way organisations communicate. But as adoption accelerates, is public trust keeping pace or are organisations simply reinforcing the hype, and how is it impacting the PR sector?
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