Digital PR in the age of AI: What marine marketers need to know
Digital marketing is undergoing a fundamental transformation. As AI reshapes how information is found, shared, and trusted online, the role of digital PR has never been more critical.
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The best founders build community, not just customers
When you’re running a business, especially in sectors like outdoor lifestyle or marine, you know it takes more than a solid product to stand out. The best founders go beyond sales - they build communities.
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5 PR lessons you can learn 822 metres above sea level
In celebration of Helly Hansen’s Open Mountain Month (every June), we took a group of specialist and national media to Norway for an immersive experience in the mountains. The home of Helly Hansen, Norway is well-loved for its stunning backdrops, dramatic mountains and high energy activities, such as hiking, skiing and fishing.
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ADPR’s show-time playbook
Three of the biggest European boat shows are on the horizon, coming in hot on the heels of each other: Cannes Yachting Festival (9–14 September), Southampton International Boat Show (13–22 September), and Monaco Yacht Show (24–27 September). If you’re exhibiting at any (or indeed all!) of these, you’re probably already deep in logistics, crew lists and stand prep. But here’s the crucial question: While you're showing off your products and services, who’s telling your story?
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What founders get wrong about PR – and what to focus on instead
PR can feel like smoke and mirrors when you’re a founder juggling a million priorities. You want results. You want visibility. You want growth. And fast.
But too often, we see founders jump into PR with the wrong expectations and end up frustrated, burned, or both.Here’s what many founders get wrong about PR and what’s actually worth focusing on if you want it to work.
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What the media really want from you: pulling back the curtain of mystery
In an era where every brand is a publisher and every press release is competing with a flood of digital noise, landing meaningful media coverage has never been harder - or more valuable.
Yet many businesses still approach journalists, editors and influencers with outdated tactics or a one-size-fits-all pitch that goes nowhere.
So, what do media professionals really want from you? And more importantly, why does it matter for your business?
