Communications’ impact on sales
Probably one of the oldest debates that still rages on in the PR and marketing world is how to prove communications’ impact on sales. We know, at a gut-feel level that its extremely valuable, but it’s also very tricky to evidence.
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Measuring the value of PR
A constant source of debate in the marketing world is the age-old argument of whether you can really measure the impact of PR and communications. Whilst there isn’t an easy answer, the short answer is that yes, it is possible to measure the impact of PR.
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What’s it really like to partner with an agency?
The world of PR and communications often finds itself under scrutiny. It’s no stranger to accusations of being fluffy, unnecessary and ineffective. The reality couldn’t be further from the truth.
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What to look for in a PR agency – a checklist
Any PR agency you choose to use should tick as many as possible of the following boxes. When you've drawn up a shortlist of possible agencies, check out our helpful list below to judge whether or not they're right for you. You may also find our PR Buyer’s Guide useful – it is a comprehensive guide to finding your perfect PR partner!
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How to foster creativity in-house
One of the most common myths surrounding creativity is that it’s a skill you either possess or you don’t. However, when you strip it back, being creative is simply about having the ability to bring something valuable into the world.
Every person, every industry and every business has the ability to be creative, and if your job involves problem solving or innovating, the chances are you’re already harnessing huge amounts of creativity without even realising it.
The main problem with fostering creativity is finding the time to do it! We all lead busy lives and creativity often finds itself slipping down (or even falling off) the never ending to do list.
Finding ways to build creative thinking into your daily routine can bring huge benefits to your business, which is why we are sharing our thoughts on how to ensure creative thinking is at the forefront of your business. For a more detailed discussion listen to Episode 8 from Season 2 of our podcast, Revitalise & Grow, which is all about fostering creativity in-house.
The benefits of creative brainstorming
Creative brainstorming is a collaborative way to develop ideas and solve problems within groups or teams - it’s about creativity, productivity, and sharing ideas. For more information on brainstorming, check out Episode 8 from Season 2 of our podcast, Revitalise & Grow, which is all about fostering creativity in-house.
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