Influencer marketing

How to work with influencers within the ASA guidelines

Working with social media influencers to promote your brand or products is a fantastic way to engage your target audience. Influencers do exactly what they say on the tin, influence their following with the power to affect attitudes, behaviours, and actions (aka sales!). Working with influencers can not only boost your brand awareness, engagement, and messaging, but if you work with the right influencers, you can get right in front of your target audience’s eyes!

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What makes a good PR campaign?

Good PR campaigns take a lot of time and effort! When done right, running a successful PR campaign can be game-changing for any business – they can attract positive media attention and create a positive relationship with your target audience. When done badly they can negatively affect your brand and company reputation...

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