Hand stopping all dominoes from falling

Applying emotional intelligence to manage a media crisis

Even with all the planning in the world, as any marketing manager will know, a crisis can strike at any time and usually when least expected! Mastering the art of handling these challenges with finesse is crucial for safeguarding your brand’s reputation and one invaluable tool in your arsenal is emotional intelligence.

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Aerial picture of Seawork trade show showing exhibition area and boats out on the water

How to maximise your product launch at trade events

Trade shows are a great way to introduce and showcase a new product or service to your target audience. In order to maximise your product launch's success, the first step is to understand what your goals are in order to measure the outcomes. Read on for our top tips for making your trade exhibition product launch unmissable...

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