The aim of a paid media campaign is to reach the highest number of people in a target audience at the lowest possible cost. This might sound simple enough but there is definitely an art to it and a heap of planning and research!
From print, TV, radio, outdoor, cinema and online, there has been an explosion of advertising opportunities over the past 20 years with the growth of digital media. Whilst this makes the market vastly more complex, it also creates a plethora of exciting opportunities to maximise. This is where you need a specialist paid media agency, who can help you tap into these opportunities and ensure that you are getting the maximum return on your advertising investment.
Whilst print ads still play a key role in the landscape, digital and social ads hold the advantage of being more targeted and measurable based on demographic, geographic and behavioural data. We're also experts at orchestrating paid campaigns that cover native advertising, advertorials and influencer campaigns. Many platforms also offer remarketing opportunities for visitors – it’s funny how something you were just looking at online suddenly appears in your social feeds!
Then there is the evolution of TV and radio advertising. Once a platform that focused on factual and information-heavy content, it is now creative and clever where emotions are triggered and humour is used to entertain. With video-on-demand TV and digital radio, brands can ensure their paid content is only getting shown to a relevant audience, reducing waste and maximising your investment.
With so much choice and change in the advertising landscape, it’s hard to know where to start. To ensure a fully-integrated marketing campaign for our clients, we have partnered with one of the UK’s leading independent media planning agencies to offer first-class paid media services and ensure both your above and below the line activity is seamless.
Through this partnership, we are able to plan and buy across all media channels to ensure you pay the best rates for the most relevant media. Through extensive audience research tools, we are able to identify the media channels that resonate best for any given brief. We get exclusive access to their impressive buying power, ensuring excellent rates and we work tirelessly to secure additional benefits such as free editorial and premium positions. We also work closely with carefully selected creative agencies to ensure your advertising is delivered seamlessly.
Working in collaboration, we do all the hard work for you, ensuring that you get the best bang for your buck when it comes to your paid media spend.
Working with the best
We work closely with our clients to form lasting relationships built on trust and delivering results.