Keeping you up to date

Leading marine and active lifestyle communications agency, ADPR, has been appointed to manage the global PR activities for Performance Marine Group (PMG) as it sets its sights on the next phase of growth.

Somerset youth development charity, the Youth Adventure Trust, has expanded its team to support the recently launched Resilience Programme.

Since 1877, Helly Hansen has worked closely with outdoor professionals to provide gear that enables performance and comfort, whether on or off the job. For Spring/Summer ‘25, the Norwegian-based brand took feedback and test results from partner mountain guides in Squamish, BC to create the Odin Rock Insulated Shell Jacket (£320), with features to directly support activities in the mountains requiring a harness and helmet, in a lightweight, durable, yet flexible design

Since 1877, technical outdoor brand Helly Hansen has worked closely with professionals, using their insights and feedback to create gear built for any adventure. With longevity in creating kit for mountainous environments, the brand continues to be inspired by its surroundings in Norway to develop protection against nature’s unpredictable and diverse conditions. Knowing that picking the right footwear can make or break time spent outside, Helly Hansen introduces the Ascender Mid HT (£180) to its Verglas collection, a boot for the core hiker with support and comfort to carry heavier loads for long distances.

As a brand trusted by professionals for nearly 150 years, technical outdoor brand Helly Hansen has delivered performance-driven, innovative gear to help people stay and feel alive. Protection from the elements is just as vital when attempting a technical mountain summit as it is during a day hike close to home. That is why for Spring/Summer ’25, Helly Hansen is upgrading their Loke Jacket (£120), the quintessential, highly versatile outdoor jacket that is packable, lightweight, and now includes searchability through RECCO®.

The jacket received the Good Design Award and the Gold distinction in the German Design Awards, the highest distinction in the competition