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Helly Hansen, the leading global sailing brand trusted by professionals worldwide, has been named the Official Clothing Supplier to DMG MORI Sailing Team, equipping the IMOCA team with professional grade, performance-driven gear for both The Ocean Race Atlantic in 2026, the race’s first-ever transatlantic point-to-point challenge, and The Ocean Race around the world in 2027, one of the most demanding tests in team sport.

Since 1877, technical outdoor brand, Helly Hansen has been trusted by professionals, drawing on their insights and experience to drive product development. With innovation at its core, the Norway-based brand has introduced a number of industry firsts throughout its nearly 150-year history, including the first technical base layers in the 1970s.

For nearly 150 years, technical outdoor brand, Helly Hansen has been trusted by professionals to develop performance-driven gear for demanding conditions. With innovation at its core, the Norway-based brand has introduced a number of advanced materials and technologies, including its proprietary lighter and warmer LIFALOFT™ insulation. New for Winter 2026, Helly Hansen launches its new LIFALOFT™ styles.

For nearly 150 years, leading global ski brand, Helly Hansen has been trusted by professionals, working closely with them to ideate, test and validate their newest designs and technologies. For Winter 2026, Helly Hansen launches its new Sogn Patrol Shell Jacket (SRP £640), designed and developed with feedback from professional ski patrollers and freeride skiers around the world, for long-lasting protection in a durable, purpose-built design ideal for both resort and backcountry skiing.

For nearly 150 years, leading global ski brand, Helly Hansen has been trusted by professionals, using their insights to drive continuous innovation. New for Winter 2026, the Atlas Infinity H2Flow Shell (SRP £850) integrates the H2Flow™ system into a shell jacket for the first time, alongside a suite of professional-grade performance technologies, making it an ideal choice for long days on the slopes.