Specialist outdoor PR agency.

We help outdoor brands build authority, earn trust and turn attention into demand.

ADPR is a specialist outdoor PR agency helping brands build authority, earn trust and create demand.

Since 1991, we have delivered strategic communications for outdoor clothing, equipment, experiences, charities and organisations. We combine an in-depth understanding of the outdoor market with the creativity, media relationships and commercial focus needed to help brands stand out.

Because outdoor brands don't simply sell products. They sell identity, aspiration, community and experience. Effective outdoor PR needs to communicate what makes your brand different, build confidence in your products and give people a reason to choose you.

Outdoor PR built around your business

You don't need PR that simply generates coverage and looks good in a report. You need a communications strategy that supports your wider business goals.

We start by understanding your brand, your customers and what you want to achieve. From there, we create campaigns designed to:

• Build trust with customers, retailers and industry partners
• Strengthen your position in an increasingly competitive market
• Create momentum around launches, campaigns and key moments
• Increase visibility with the audiences most likely to buy and those you want to speak to
• Support long-term growth through reputation and authority

Why work with a specialist outdoor PR agency?

Outdoor audiences know their subject. They can recognise vague claims, inauthentic campaigns and products that do not meet their needs.

Working with an agency that understands the sector means spending less time explaining the basics and more time developing ideas that will resonate.

Our experience helps us understand:

• How outdoor consumers research and choose products
• What specialist and national journalists need from brands
• The importance of credible product testing and expert endorsement
• How seasons, events and buying cycles affect campaign planning
• The different needs of enthusiasts, newcomers and professional users
• How retailers, ambassadors, athletes, charities and industry bodies influence purchasing decisions
• The responsibility brands have when communicating around safety, accessibility and sustainability

Outdoor PR campaigns in action

Read about how we worked with a charity to break down barriers to getting outside and active after the Covid-19 pandemic, or how we brought brand messaging to life through a press trip to the mountains to showcase the health benefits and accessibility.