Research shows that 66% of consumers would spend more on a product that comes from a sustainable brand, so it’s no surprise that brands are making it a priority to communicate their sustainability initiatives.
However, there’s a fine line between sustainability and greenwashing! In today’s podcast we’re delving in to exactly what greenwashing is, with plenty of examples of brands getting it right and very wrong; and giving our top tips on how brands can steer clear of it!
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