On February 10, 2025, Helly Hansen, the leading global ski brand trusted by professionals, will take part in the fourth annual International Ski Patrol Day (ISPD) to recognise ski patrollers and their extraordinary work to keep resorts open, safe and fun for people of all ages and skill levels. All mountain-goers are encouraged to come together on this day to show their appreciation for patrollers. From giving a high-five to sharing Thank You messages and exchanging stories at resorts, there are endless ways to celebrate ISPD and acknowledge patrollers for the incredible work they do for communities around the world. In support, Helly Hansen will donate 5% of e-commerce sales and select retail store sales from February 10th to various organisations that support ski patrol internationally, including Fédération Internationale des Patrouilles de Ski (FIPS), Canadian Ski Patrol, The Northwest Avalanche Center (NWAC) and more.
“At Helly Hansen, we make professional grade gear to help people stay and feel alive in the mountains, and we’re proud to outfit over 55,000 professionals globally, including those at the heart of keeping the mountain safe and open for all – ski patrollers,” says Joumana Løvstad, Chief Marketing Officer at Helly Hansen. “With ISPD 2025, we celebrate their passion and unwavering dedication, and, alongside our resort partners, we invite mountain-goers around the world to join us in thanking them for all that they do to keep the mountain safe for everyone.”
The brand is also sharing stories of patrollers – offering a glimpse into their daily lives on the slopes, what it takes to open up the mountain each morning and keep mountain-goers safe all day long, and why they love what they do.
Helly Hansen encourages you to celebrate ski patrollers in your area this ISPD, using #skipatrolday on your social channels, and at Glenshee, Chamonix or Verbier. To learn more about how to participate, visit www.hellyhansen.com/ski-patrol.