“Choose Like a Pro” with Helly Hansen’s Summer 2018 collection
Global, technical sailing brand, Helly Hansen unveils its Summer 2018 collection, featuring new products for all endeavours. The new collection included kit which enabled Brand Ambassador, Thomas Coville, to break the world record for the fastest solo race around the world, and sleek urban rainwear, featuring the latest technologies to keep users, warm, dry and protected from the elements.
Helly Hansen continues to innovate new technologies for its world-renowned gear since the company started, more than 140 years ago. Producing professionally-tested products which perform in the harshest of conditions all around the world, Helly Hansen enables professionals and enthusiasts to push the boundaries and break records, whilst staying protected and looking great.
Each piece of Helly Hansen gear tells a story of innovation. With a growing list of first-to-market technologies, including waterproof materials, synthetic Lifa® baselayers and its ground-breaking H2Flow™ temperature regulation system, every jacket – whether designed for sailing, mountaineering or daily life in the city – has the guarantee of being tested by professionals.
Sailing
By continuing to use its innovative and trusted technologies, Helly Hansen enables extraordinary athletes like Thomas Coville, the fastest solo sailor around the world, to push the boundaries and achieve their dreams of breaking world records. Designed from the insights of Coville, the new Ægir H2Flow Jacket coupled with the Ægir H2Flow Salopette offer an unbeatable midlayer set for extreme sailors needing the highest amount of breathability, comfort and mobility combined with just enough waterproofing to succeed in their endeavours.
For offshore racers, the new Skagen Offshore Race Jacket for both men and women will keep users dry and protected, using its trusted HellyTech® waterproofing, enabling sailors to perform at their best. The use of technical detailing, such as a unique adjustable face mask and materials, these products allow ease of movement around the boat. Helly Hansen draws on its heritage and pastime of coastal cruising with its new Salt Flag Jacket, which offers all the technical necessities for time spent on the water, and incorporates the classic designs of nautical sailors.
Mountain
Helly Hansen takes inspiration from its partner resorts, mountain guides, and search and rescue operators in the creation of its Mountain collection, compromising an array of technical trousers, feather-down jackets and lightweight shells.
The softshell, Odin Huginn Pant for men and W Odin Muninn Pant for women, allows mobility and protection, and ensures comfort in all mountain conditions. The Verglas Light Jacket boasts 800-fill Allied down and softshell materials to create the perfect layering piece, offering warmth and breathability.
Baselayer
Each outdoor outfit starts with a baselayer, and Helly Hansen has been developing its baselayer collection for decades, including wool and Lifa® moisture-wicking synthetic baselayers. Ensuring comfort and functionality, Helly Hansen introduces the HH Merino Light baselayer range – a full range of lightweight tops, made out of 100 per cent Merino wool, ranging from sleeveless to long-sleeve. The new Lifa® Active Light baselayers also join the Summer collection, ensuring moisture is moved away from the body quickly, keeping users dry and comfortable during warmer activities, as well protected from the sun with a UPF rating of between 25-50, depending on style.
Urban
Drawing inspiration from the daily life of city commuters, Helly Hansen introduces the Coasting Collection – a full line of stylish rain jackets that include fold-away hi-vis details to keep consumer visible and safe, whilst still looking good when on the move. The Coasting Light Flex Coat incorporates the new Light-Flex™ technology, which uses rechargeable battery-powered light strips on the arms to provide the highest levels of visibility.
The new Elements collection takes inspiration from the five elements of Japanese philosophy to create simple, yet highly technical rainwear for urban adventures. The Elements Raincoat for men and W Elements Summer Coat for women offer simple and stylish designs, soft-to-the-touch fabrics, whilst still using highly technical HellyTech® waterproofing, windproofing and breathability.
Footwear
Helly Hansen’s new footwear collection offers incredible style, combined with functionality and protection. The new Loke Dash for men and women is designed using performance EVA-grade midsoles, increased-traction HellyGrip and HellyWear outsoles, with stylish and comfortable seamless knitted fabrics. The Loke Rambler HT incorporates a fully waterproof HellyTech® membrane and a seamless upper knitted fabric high-top, offering style and performance, whether climbing the mountains or on the high street.
Accessories
For 2018, Helly Hansen introduces lots of new ways to transport kit safely, including roll top bags, a range of duffels designed from lightweight and waterproof materials, and backpacks for both urban and countryside adventures. Leading the collection is the new 50L HellyPack Bag made with waterproof materials. It is a typical adventure duffel on the outside, but once fully un-zipped, the inside reveals an organised, versatile packing system with specific pockets for apparel, shoes and toiletries.
For more information about Helly Hansen or to see the full collection, please visit: www.hellyhansen.com.