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Communications agency, ADPR, announces it has been appointed by The Moorings, luxury yacht charter company, as its new PR agency for the UK.
Established in 1969, The Moorings began with six yachts and has now expanded to cover over 20 incredible destinations from the Caribbean and Thailand to Croatia and Spain, offering the choice of over 400 sail, power or crewed yachts as part of its award-winning charter fleet.
ADPR has been brought on-board by The Moorings to strengthen its position as one of the leading luxury yacht charter providers and to build the brand’s profile in the UK with a new generation of potential charterers.
Kate O’Sullivan, Managing Director at ADPR, says, “We are thrilled to be part of The Moorings team. As an already highly respected brand, we look forward to supporting the team and promoting its global charter holidays in stunning destinations to existing and new audiences.”
Kate Staniforth, UK Marketing Manager for The Moorings, adds, “As we get set to celebrate our 50th anniversary, it’s a really exciting time to be working with ADPR. Using the team’s vast experience within both the marine and luxury travel sector, we’re confident they are the right partner to help us reach our business objectives.”
ADPR was set up more than 26 years ago and has a strong heritage within the marine sector. The agency now has a range of clients from the marine, health, well-being, travel and outdoor sectors. Clients include Fusion Entertainment, Sunsail, Fairline Yachts, OverBoard, Sleepwell and Helly Hansen.
For more information about ADPR, please visit www.adpr.co.uk
For more information about The Moorings, please visit www.moorings.co.uk