Posts By: Beki Sharman

How ethics in PR has changed

Posted by & filed under Blog, Digital Comms, Insight, Media Relations, Social Media.

When you think of ethical industries, public relations might not be among the first that spring to mind. Spin doctors blurring the lines between truth and marketing haven’t done many favours for the public’s perception of PR. However, PR has changed greatly in the last few decades and perhaps it doesn’t quite deserve the bad rap it still holds.