Raise the woof for 2025…
We’ve spent the year sniffing out the best stories, taking our media on exciting storytelling walks and earned some real treats of coverage this year, so we asked the office dogs to share their favourite tails… Queen Luna’s favourite memory this year was the paw-some trip to Chamonix with Helly Hansen, back in January. Whilst she didn’t get to go herself, she was very pleased with her owner’s reports on the incredible avalanche safety dogs, Vegas and Utah, who literally save lives in the snowy conditions of the ski resort. Their dedication, training and passion for safety on the slopes keeps them at the head of the pack – literal superheroes!!
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The best and worst PR moments of 2025
As we reach the end of the year, we like nothing more than getting together as a team to look back at some of the PR moments that have shaped the past twelve months. There are always the clever ones, the purposeful ones, the ones that make us smile, and the toe-curling ones that remind us why good crisis planning is still essential! PR never stops moving, and each year shows just how quickly our industry shifts, even though strong communication is always at the heart of its success.
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Consumer buying habits and what that means for PR
The McKinsey’s ConsumerWise research on consumer sentiment and behaviour gives some great insights into consumer habits and trends, so with this year’s research being published, we took the time to analyse the findings from the survey of more than 25,000 consumers across 18 countries and share our thoughts for the PR world…
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Becoming part of your team: what collaboration looks like at ADPR
We know, we know - every agency says they’re “an extension of your team.” It’s one of those overused phrases that’s lost a bit of its meaning. But at ADPR, it’s not a tagline. It’s how we work.
For us, integration isn’t just about attending a few meetings or learning your brand guidelines. It’s about becoming genuinely connected to your people, your priorities, and your purpose. Because the better we understand your world, the more impact we can deliver.
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What content is appropriate for LinkedIn and where do we draw the line?
Social media has a role in most activities in today’s world, whether it’s a post about an event you’re attending, your adventures over the weekend, or a new product launch at work. But where is the balance when it comes to sharing really personal updates on your professional channels? We all know that people buy from people, and ultimately, you want to work with peers you like and/or those who you share interests with – and for these people, you grow to care about them and want to know more about their lives.
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International Dog Day
If you know ADPR, you know we’re all puppy fans! So it’s no surprise that most of the team have a furry friend or two in their household – and better yet, they often venture into the office for their own paw-some planning and paw-ties! Whilst it’s lovely having the dogs in the office, it is actually proven that dogs bring more than just great cuddles and warm feet… From news articles to university studies – the results speak for themselves.
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