Tools to help formulate your Digital PR strategy
In today’s digital landscape, building a strong online presence is essential for any brand. Digital PR is the practice of using online channels to enhance a brand’s reputation, increase visibility and drive traffic. It combines public relations strategies with tools including content marketing, SEO and social media.
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Upskill Without Spending a Penny
As we step into 2025, there’s plenty of chatter around marketing budgets. Will they get bigger, or will they shrink? Some organisations are throwing more money at emerging trends, while others are tightening the purse strings. Either way, marketing managers need to get creative and make every penny count.
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The best Christmas AD campaigns of 2024
The festive season is here! Christmas is all about togetherness, tradition, and, of course, some of the most anticipated advertising campaigns of the year. Every Christmas, brands pull out all the stops to create emotionally engaging, visually stunning and often heartwarming campaigns to capture the hearts (and wallets) of the British public.
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Should my marine business be using Bluesky?
Marketers and business owners will undoubtedly be aware of Bluesky – the latest social media platform to be causing a stir online. But should marine businesses be jumping on board?
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25 years of ADPR and Helly Hansen
Back in 1999, we began working with Helly Hansen for a small, sailing project. As a marine PR agency, this was a natural fit and something the team excelled at. Fast forward 25 years, we’re still working with the iconic brand...
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Greenwashing v Greenhushing
Environmental efforts are high on most companies’ agenda. However, what is the recommendation when it comes to sharing and even promoting sustainability efforts? And what does it mean for current or potential customers, particularly if they are moving away from competitor brands?
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