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Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, today announced that Erling Haaland, prolific striker for the Bundesliga's Borussia Dortmund and Norway international, has joined -Hyperice as an athlete ambassador and investor. Haaland will serve as the face of global football for the company and at only 20 years old, Hyperice represents his first equity stake joining a world-class roster of young superstars investing in their body and financial future. The news follows the continued expansion of Hyperice through global markets, specifically Germany, Spain, Italy, Portugal, France, and the UK.

Loughborough University, the world’s leading sports university, are working alongside Eleiko, the leading strength equipment developer, to enhance the lifting experience for athletes competing at the highest levels.

Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, today announced the acquisition of Core, a mental wellness company that invented the first meditation training device and app of its kind. The acquisition highlights Hyperice’s commitment to mental wellness as a critical pillar to overall health, performance, recovery and self-care. This marks the third acquisition for Hyperice in less than two years - others included Normatec and RecoverX.