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For the Norway-based clothing brand Helly Hansen, creating technical outerwear for the outdoors has meant more than keeping people dry and protected – it allows wearers to stay and feel alive when experiencing nature.

Backcountry ski touring enthusiasts will rejoice as Helly Hansen celebrates its 10th anniversary of the Odin collection, which throughout the decade has offered professional-grade clothing for the most ambitious mountain explorers.

Born by the sea and raised in the mountains, Norway-based Helly Hansen has spent the last 141 years creating premium, professional-grade clothing built for the environments of its heritage. To support the autumn/winter 2019 Odin collection, developed with and tested by mountain guides across the world, Helly Hansen releases its pinnacle performance midlayer using the latest in lightweight, synthetic insulation – LIFALOFT™ Insulation by PrimaLoft®.