Launching the Apollo Series on the Water in Mallorca
Getting the media up close & personal with FUSION®’s new Apollo Series
See the results“ADPR delivered an impressive launch campaign for Vitrifrigo’s new range of products featuring the very latest innovation in compressor technology; Secop’s, ‘NextGen’ BD Nano. From generating coverage in our key media titles across the marine & motorhome industries and building awareness of our innovations with key audiences, to managing and amplifying our social media growth, we have been delighted with the results!”
ADPR implemented a multifaceted PR strategy for Penguin Refrigeration, whilst also providing around-the-clock expert PR counsel and Google Analytics performance management. Content creation was a key focus, drafting a press release for the compressor and product launch and designing a branded newsletter for exclusive previews with customers and partners. Proactive media relations and social media marketing created a buzz online and in print, which ADPR heightened with expert comments, product reviews and show features.
For the exhibition launch, a press release preview for the Caravan, Camping & Motorhome Show was drafted and issued, securing coverage in key marine and motorhome titles such as Marine Business World and Practical Motorhome.
The launch campaign for Penguin Refrigeration was highly successful. ADPR secured nine pieces of positive coverage across key trade and leisure publications, including thought leadership articles and expert commentary, enhancing Penguin Refrigeration’s reputation within the marine and recreational vehicle industries. The coverage not only highlighted the innovative NextGen compressor technology and its benefits to the market, but also reinforced Penguin Refrigeration’s position as the leader in marine and motorhome refrigeration solutions.
Media meetings were secured with leading motorhome titles at the show, including Practical Caravan. Media relations efforts included securing thought-leadership commentary in All At Sea and a feature article in CaravanTimes, with additional product coverage published in key titles like All At Sea, Marine Business World, and Yachting Monthly through proactive pitching.
Overall, the campaign achieved a combined online audience reach and print readership of more than 446,000, also gaining more than 200 followers across social media channels, enhancing Penguin Refrigeration’s industry presence and promoting their new products effectively.
Getting the media up close & personal with FUSION®’s new Apollo Series
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