Clarks Village x Hobbs London

The Challenge

There’s a perception for some shoppers that outlet shopping means old stock and end of line. We wanted to share the breadth of styles available at Hobbs London and showcase not only the clothes but also the tailored shopping experience offered by the team at Hobbs London in Clarks Village, Somerset.

Overcoming perceptions of outlet shopping is critical. The team at ADPR worked closely with the store manager at Hobbs London to help create an instore event that drove sales and highlighted the value and benefit of shopping at Clarks Village.

Steve Burge, Marketing Manager from Clarks Village

The Solution

We worked closely with the Hobbs London store manager to create a VIP fashion event. The models were retail assistants at stores in Clarks Village and the catwalk featured stunning outfits for work, weekend and occasion wear. The targeted e-shot and exclusive invite highlighted the VIP goody bags on offer for the first 25 guests and an extra 20% off purchases.

More than five other brands from the retail outlet village were involved in supporting the event including The Cosmetic Company who did the models’ makeup, Molton Brown who treated guests to hand massages, and Hotel Chocolat who shared delectable chocolate nibbles. After the fashion show, guests could make the most of personalised shopping advice and take advantage of additional discounts.

The Results

50 VIP guests attended which was the perfect amount
The feedback from the audience was fantastic with many asking when the next event would be held
The sales were strong
The next instore event is planned for Spring 2019

If you’d like a no-obligation discussion about your marketing communications, please get in touch with us on hello@adpr.co.uk or call 01460241641.