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Getting professional insight into the Volvo Ocean Race Team MAPFRE with Helly Hansen
Offering key Dutch media the once-in-a-lifetime opportunity to experience the Volvo Ocean Race and Helly Hansen’s extensive w
See the results“Sunsail’s Funding the Future campaign hit the spot first-time and really caught the imagination of our readers. It was a pleasure to be part of the judging panel and I believe that Solva Sailing Club’s entry, and the subsequent developments that have been made there, really encapsulated the whole idea of the initiative. It was YachtsandYachting.com hopes to support and be a part of Funding the Future for as long as possible.”
After naming the competition, ADPR worked closely with the marine media to generate coverage of the press materials we had created for Funding the Future, in order to maximise the amount of entries. Following ongoing media relations activity, ADPR generated positive press coverage around the competition and achieved a strong number of club entries.
The winner was announced at a Sunsail’s media event at London Boat Show, for which ADPR invited marine journalists and handled the media side of the event – generating coverage, ensuring attendees were there and capturing material for a post-show round-up.
Over 50 sailing clubs across the UK entered the competition
Coverage gained across key marine publications.
Established media partnership with a key marine title.
Invited and confirmed well above the KPI for media attendees at the announcement event.
Social media engagement increases (Facebook likes/ followers etc).
For more contest marketing examples and information on our work in marine PR, stay up to date with the press from our clients.
Or if you’d like a no-obligation discussion about your marketing communications, please get in touch with us on hello@adpr.co.uk or call 01460241641.
Offering key Dutch media the once-in-a-lifetime opportunity to experience the Volvo Ocean Race and Helly Hansen’s extensive w
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