Client: Haseltine Lake

Creating compelling content

Compelling content that converts

The Challenge

Haseltine Lake is the leading intellectual property firm across Europe, with additional representation across China and the USA. Haseltine Lake tasked ADPR with promoting its expertise and knowledge across a variety of specialist industry sectors, showcasing the brand’s truly global reach and rich, 40-year heritage.

We have been very fortunate to work with ADPR for a number of years. They invested a lot of time and effort into understanding our niche business. The team has helped us to set up the PR function and has brought a lot of fresh ideas and creativity to the firm over the years.

Natalia Koniakhina, Head of Marketing at Haseltine Lake LLP

The Solution

ADPR developed creative and insightful PR content creation campaigns to help position the Haseltine Lake team as thought-leaders amongst businesses whilst showcasing the brand’s outstanding expertise within specific sectors – including biotechnology, chemistry, life sciences, engineering and electronics.

It was imperative to the campaign for ADPR to:

  • Position Haseltine Lake as the leading experts in the specific fields
  • Identify and secure opportunities to offer opinion, insight and comment on topical stories and relevant breaking news
  • Write and create compelling media stories and specialist articles
  • Break the latest news to the IP and legal media, including new appointments, promotions, sponsorships, company milestones and case studies (where appropriate)
  • Support and counsel the Haseltine Lake team with media recommendations, advice and crisis comms (where necessary)
  • Maximise key sponsorships on a local, national and international level
  • Promote Haseltine Lake as an attractive employer and help to drive recruitment campaigns

In addition to this work, ADPR helped the team with its digital presence by researching and drafting weekly blogs and articles for the company website – to keep both the internal and external contacts updated with news, stories and industry changes. PR content creation was key to increasing visibility.

The Results

Over the four-year period, ADPR generated:

  • 264 pieces of written content made up of:
    • 55 features,
    • 71 news releases,
    • 5 web stories,
    • 133 blog articles
  • 142 pieces of coverage secured and published
  • PRV of £1,306.924.86
  • AVE of £522,470.14
  • Audience reach of more than 18,315,000

 

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We use your name and email address for the sole purpose of providing you with email marketing. Your information is transferred and stored securely at all times. You can unsubscribe from this service at any time – and of course, we never, ever, share your information with any third parties. For more details, please read our privacy policy.

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