Launching the RNLI & Helly Hansen partnership
The global launch of the new strategic partnership between Helly Hansen and the RNLI
See the resultsThe Challenge
Five years ago, the challenge was to convince UK consumers that electric propulsion offered both performance and environmental benefits. With a step change in awareness of the benefits of choosing electric, the challenge has been to continue to position Torqeedo as the number one brand in an increasingly competitive sector.
The ADPR team brought ideas, enthusiasm and a deep knowledge of the recreational marine industry to our PR work within the UK.
The Solution
With our extensive media contacts, we worked hard to encourage journalists to try electric arranging product tests, interviews, features and press trips. New product launches and upgrades were promoted using a range of PR tactics. Torqeedo presence at exhibitions and boat shows was maximised from arranging press events to creating compelling content to attract customers to the stand. We worked to build case studies to demonstrate the technical capability and breadth of application.
The Results
- Secured more than 125 pieces of coverage in leisure, commercial and trade marine titles with key messages always included
- Maximised more than 15 exhibitions and boat shows
- Supported launch of more than 10 new products and upgrades
- Drafted and pitched more than 10 OEM and case studies
- 2018 key media coverage wins included:
- Motor Boat & Yachting: seven page feature on actor Steve McFadden’s boat fit
- WIRED: essential watergear product feature
- Boating Business: new distributor for canal boat sector appointed
- Southampton Boat Show website: environmental blog secured, drafted and published on the show website. This was one of only eight blogs published by British Marine.
Promoting the 39th St. Maarten Heineken Regatta
The hard-working global campaign that reached over 13M people in 18 countries with positive coverage of the regatta
See the results
On the Horizon
The award-winning campaign that inspired a new audience to indulge in the marine lifestyle & learn to sail
See the results
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Pop your name and email address in the boxes below and we will send you the odd email. We promise not to fill your inbox with junk or pass on your contact details.
We use your name and email address for the sole purpose of providing you with email marketing. Your information is transferred and stored securely at all times. You can unsubscribe from this service at any time – and of course, we never, ever, share your information with any third parties. For more details, please read our privacy policy.
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