Making waves at SIBS
Driving media visibility and press office support for the UK’s flagship boat show.
See the resultsThe Challenge
Fairline launched the Targa 43 OPEN at Cannes Yachting Festival in 2018 and wanted to maintain excitement and momentum of this new model’s introduction to the market. By inviting global marine journalists to experience the yacht on the stunning French Riviera, we aimed to generate coverage across a range of titles and countries which would help to spread the word about Fairline’s Targa 43 OPEN on an international scale.
The press trip for the launch of our new Targa 43 OPEN was a great success and I am thrilled with the resulting media coverage. From the organisation of the event to securing coverage in key titles, ADPR really went above and beyond to ensure the event ran smoothly and was enjoyable for all.
The Solution
We researched and carefully selected the most relevant media targets from across the world, while also planning the logistics, with Fairline’s overall aims and budget firmly in mind. Fairline decided upon beautiful La Napoule in France, a location that would allow journalists to truly experience the comfort, performance and luxury of the Targa 43 OPEN. ADPR managed the entire event logistics including flights, transfers, luxury hotels and restaurants, before designing detailed personal itineraries, including catering to the specific and sometimes rigorous testing requirements of the different titles.
An ADPR team member attended the week-long event and assisted with hosting the journalists, helping the client with tasks and ensuring the itineraries were adhered to as closely as possible. After each journalist had experienced the Targa 43 OPEN, ADPR provided them with supporting press material in print and digital form, ensuring they had all of the information needed to compile detailed follow up coverage.
The Results
- Over £100,000 worth of coverage generated
- Audience reach of over 300,000
- 11 journalists in attendance
- Coverage across the UK, Europe and Russia in key yachting locations such as France, Germany, Italy, Spain and Russia.
- Coverage achieved in Barche, Neptune, Motorboat & Yachting Russia, Barcos A Motor, Boote, Nautica, Jachting Motorwy and Powerboat & RIB to name a few.
If you’d like a no-obligation discussion about your marketing communications, please get in touch with us on hello@adpr.co.uk or call 01460241641.
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