Fusing local communities back together
The hard-working campaign that communicated effectively with local audiences & overcame negative perceptions of the brand.
See the resultsThe Challenge
Set in the crystal-clear waters of the Caribbean, the St. Maarten Heineken Regatta is four days of world-class racing with some of the world’s most seasoned sailors, from more than 35 countries. ADPR was challenged to raise the profile of the St Maarten Heineken Regatta in the global marine and travel market to increase awareness and regatta entrees. This was broken down into three core objectives:- To drive recognition of the race amongst the target market and secure more than 110 entrants
- To generate positive coverage of St. Maarten Heineken Regatta in international marine media
- To position St. Maarten as a sailing and travel destination
The event this year was fantastic: the format, sailing conditions, race courses, and all the activities at the race village were excellent.
The Solution
- 12 sailing news releases including four action-packed race reports, and creation of key messages for use in race reports and social media – such as “Regatta Rock Stars”
- Five party news releases announcing the likes of The Jacksons, Fatman Scoop and Shermanology
- Curated and implemented seven engaging monthly content calendars for social media. This included complete management of the St. Maarten Heineken Regatta social channels before, during and after the regatta
- Created a survey for previous competitors and outreached to sailors resulting in quotes for us to use within content to promote the regatta
- Leveraged our relationships with target press and influencers including Nautique, SAIL USA, Seahorse International magazine and Surf to Turf. We invited them on a tailored press trip to cover the regatta, highlighting it as a must-do sailing event for the calendar as well as St. Maarten as a destination to have on your bucket list. The target press and influencers were given the chance to experience racing first-hand onboard some of the legendary boats including I Love Poland and Godspeed. They were also treated to an island tour and were able to discover all of the remarkable things that the island of St. Maarten has to offer
- Effective press office function including crisis communications, operating a nearly 24/7 service during the regatta
- Event management during the regatta including media registration, photographer and videographer co-ordination, daily press conferences, press boat allocations
The Results
- 170 pieces coverage
- 18 countries covered
- 13M reach and counting
On the Horizon
The award-winning campaign that inspired a new audience to indulge in the marine lifestyle & learn to sail
See the results
Clarks Village Christmas Extravaganza
Launching the Christmas season in style to drive media coverage and consumer footfall
See the results
Made in Britain BYU Launch
How we launched Chatham’s new Made in Britain BYU collection for SS18
See the resultsWhat would you like to do next?
Select an option below to take the next step or call 01460 241641.
Pick up the Phone: 01460 241641,
drop us an email: hello@adpr.co.uk or Tell us about your project
Take a look at the services we offer, such as Media relations and PR strategy & campaigns or browse some of our work that we have completed for existing clients.
Alternatively, pop your name and email address in the boxes below and we will send you the odd email. We promise not to fill your inbox with junk or pass on your contact details.
We use your name and email address for the sole purpose of providing you with email marketing. Your information is transferred and stored securely at all times. You can unsubscribe from this service at any time – and of course, we never, ever, share your information with any third parties. For more details, please read our privacy policy.
Pop your name and email address in the boxes below and we will send you the odd email. We promise not to fill your inbox with junk or pass on your contact details.
We use your name and email address for the sole purpose of providing you with email marketing. Your information is transferred and stored securely at all times. You can unsubscribe from this service at any time – and of course, we never, ever, share your information with any third parties. For more details, please read our privacy policy.
Oh well, that is a shame. We know we can’t be right for everyone. You know where we are if you change your mind.
In the meantime, maybe you’ll enjoy this…