Daniamant - ADPR

The Challenge

Daniamant is a global leader in the marine safety and electronics industry, and the company tasked ADPR to raise awareness of its upcoming new product launches and developments, as well as highlighting the brand’s presence at key shows throughout the year. Given the competitive marine industry, achieving significant media coverage and expert positioning was essential, with communications objectives including securing a high volume of editorial articles around Daniamant’s industry innovations and commentary around safety at sea.

"Since our partnership with ADPR our brand recognition and our global coverage of news stories has grown massively. With the help of ADPR’s team we can easily publish our press releases to the world. Their attention to their customers ensure that marketing plans are put in place and press releases are issued timely in accordance with needs of the media ensuring the best coverage possible. I strongly recommend ADPR to anyone looking to broaden their brand recognition and widening their media coverage."

Frederik Graves, Daniamant’s Marketing Manager

The Solution

To enhance the brand’s presence in desired media titles around the globe, we developed a comprehensive communications strategy that included drafting and distributing informative press releases, focusing on product launches, partner integrations, new innovations and key events. Proactive content creation, media relations and press office activity ensured continuous engagement with top-tier media, highlighting Daniamant’s marine safety product innovations and industry presence. Additionally, thought-leadership features were pitched with key trade marine publications, in order to secure further opportunities with the media, beyond the planned scope.

In support of some of the exhibitions that Daniamant exhibits at, the team also designed targeted press invitations including METSTRADE. The aim here was to secure multiple media meetings with leading marine journalists across the duration of the show.

The Results

The consistent and proactive approach generated impressive results for Daniamant, with a total of 52 pieces of coverage published in 2023, including two thought leadership features in prominent publications including All About Shipping, Hellenic Shipping World and Maritime Professionals. The combined circulation of feature and news article coverage generated for Daniamant exceeded 1,280,000. Furthermore, we secured four media meetings at METSTRADE, alongside additional coverage and opportunities, heightening Daniamant’s visibility and thought-leadership position within the marine industry.