Showcasing Fairline in the South of France
Hosting sea trials with the global marine media, to test Fairline’s brand new F//Line 33 and Squadron 68
See the resultsThe Challenge
Clarks Village – the UK’s first event shopping outlet – invested in a brand new play park for its shoppers and wanted to officially launch this with a bang. The highly-anticipated launch was longed for by the more than 4million annual visitors and the Clarks Village management team wanted the public to be excited about the opening and give them some ownership of this.
"The event went very well. I would say we had 250 people in the play park within seconds of officially opening it and it was a fairly constant flow of people throughout the day!"
The Solution
To ensure that all opportunities around the launch of the play park were maximised, ADPR developed a comprehensive plan of activity, which included:
A vote to give the general public the opportunity to chose the name of the new play park from three shortlisted options that had been approved by the CV management team.
A pro-active burst of news and teasers to the media and the public in advance of the play park opening, with support in to the social media content plan.
A VIP test day where local schools were invited to test the new play park and give their feedback to the Clarks Village team prior to launch
An official launch party to mark the opening of the park for children (and adults) to enjoy. The party consisted of entertainers, food and activities on site, which as well as organising, ADPR also secured public attendance at the event.
The Results
1,400 people voted to name the new play park ‘King Arthur’s Forest’, with 791 of the votes
More than 150 VIP school children came to test the park in advance of its launch
More than 250 people attended the official launch party
Coverage secured across key regional titles, both print and online
Every day I'm trufflin'
The three month media campaign that saw this quirky brand stand out from the crowd
See the results
Celebrating Christmas in August
Showcasing the Winter 2019 collection with specialist ski, travel and lifestyle media
See the results
Promoting the 39th St. Maarten Heineken Regatta
The hard-working global campaign that reached over 13M people in 18 countries with positive coverage of the regatta
See the resultsWhat would you like to do next?
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Pop your name and email address in the boxes below and we will send you the odd email. We promise not to fill your inbox with junk or pass on your contact details.
We use your name and email address for the sole purpose of providing you with email marketing. Your information is transferred and stored securely at all times. You can unsubscribe from this service at any time – and of course, we never, ever, share your information with any third parties. For more details, please read our privacy policy.
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