Since 1877, technical outdoor brand Helly Hansen has been trusted by professionals around the world, drawing on their insights and feedback to develop gear built to withstand the harshest conditions. With innovation at its core, the Norway-based brand has pioneered technologies that protect against the elements – both in the outdoors and in the city. For Spring/Summer ’26, Helly Hansen brings this technical expertise to everyday wear with the launch of the new Avenue Trench for women – a timeless, weatherproof design, ideal for commuting in unpredictable conditions.
Constructed with HELLY TECH® Protection, the new trench coat is waterproof, windproof and breathable. Ventilation in the back yoke enhances airflow for added comfort, while multiple adjustment options – including a detachable hood, adjustable cuffs, and a removable belt – allow the wearer to tailor protection, fit and style. The Avenue Trench also features recycled materials and is a bluesign® approved product.
“For nearly 150 years, we’ve worked with professionals who rely on us for performance and protection in all conditions,” said Anne Lene Fritheim, Category Manager for Lifestyle at Helly Hansen. “With the new Avenue Trench, we saw an opportunity to bring that technical expertise into a timeless, stylish silhouette – designed for the city, without compromising on performance or functionality.”
The women’s Avenue Trench will be available alongside the new men’s City Raincoat, another classic wardrobe staple for rainy days, in-store and online starting Spring 2026. To learn more about HELLY TECH® technology, please visit www.hellyhansen.com/en-gb.