Framing the work of the NHS with Glasses Direct
During the Covid-19 pandemic, Glasses Direct wanted to give something back to the hardworking staff of the NHS.
See the resultsIt’s been incredible - a trip of a lifetime!
ADPR identified high profile journalists that would give us the coverage we needed to meet the client’s objectives. We worked closely with the publications to negotiate coverage expectations that would work for both their audience and the client, and made sure we kept in touch with the journalists after the trip to secure as much coverage as possible. Journalists were seeded the latest kit to wear during the trip, along with other key PR items for the season that could be used for kit reviews.
Media feedback:
Women’s Health:
Fall-Line Skiing:
If you’d like a no-obligation discussion about your marketing communications, please get in touch with us on hello@adpr.co.uk or call 01460241641.
During the Covid-19 pandemic, Glasses Direct wanted to give something back to the hardworking staff of the NHS.
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