Client: Shakespeare Marine

INFL-8 presence in the marine world

Shakespeare Marine's GALAXY INFL-8 the world’s first inflatable emergency antenna.

The Challenge

Generating an INFL8-ed presence in the marine industry. ADPR was brought on board by Shakespeare Marine to help raise the profile of the world’s first inflatable emergency antenna, the GALAXY-INFL8.

We are forever grateful for the help and experience ADPR brought to Shakespeare when we introduced the new INFL8 antenna. Shakespeare had little experience of promoting a new products, especially such an award winning one. The support, advice and efforts from ADPR were vital to some of the later awards and also to the continued success.

Dave Manasseh, European Sales Manager at Shakespeare Marine

The Solution

By utilising a combination of traditional media relations, proactive social media activity and seeding product to key influencers, ADPR was able to secure coverage across a range of international marine publications. Thanks to the ingenuity, usability and quality of the product, Shakespeare has – to date – received seven highly respected industry awards for the GALAXY-INFL8, including a DAME Award at METSTRADE, which provided the perfect platform for ADPR to secure even further coverage and media mentions of the multi-award-winning product.

 

The Results

• Secured more than 75 pieces of coverage in leisure, commercial and trade marine titles with key corporate and product messages included
• Maximised four international exhibitions and boat shows
• Secured variety of ‘expert comment’ features on a range of relevant topics to raise the profile of the Shakespeare brand as industry leaders
• Hands-on review features secured in the following titles:
o Yachting Monthly
o Powerboat & RIB
o Practical Boat Owner
o Yachting World
o Motorboat Owner
o The Paddler
o Blue Sheets
o Sea Angler

Showcasing Fairline in the South of France

Hosting sea trials with the global marine media, to test Fairline’s brand new F//Line 33 and Squadron 68

See the results

Targa 43 OPEN sea trials – La Napoule, France

Hands-on sea trials for international marine journalists to experience Fairline’s phenomenal new Targa 43 OPEN

See the results
ADPR PR Agency | Creating & Delivering Strategic Communications

Clarks Village Christmas Extravaganza

Launching the Christmas season in style to drive media coverage and consumer footfall

See the results
ADPR PR Agency | Creating & Delivering Strategic Communications

On the Horizon

The award-winning campaign that inspired a new audience to indulge in the marine lifestyle & learn to sail

See the results

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We use your name and email address for the sole purpose of providing you with email marketing. Your information is transferred and stored securely at all times. You can unsubscribe from this service at any time – and of course, we never, ever, share your information with any third parties. For more details, please read our privacy policy.

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