Inspiring the digital community
Creating a buzz for the largest and fastest growing group in the area
See the resultsWe are forever grateful for the help and experience ADPR brought to Shakespeare when we introduced the new INFL8 antenna. Shakespeare had little experience of promoting a new products, especially such an award winning one. The support, advice and efforts from ADPR were vital to some of the later awards and also to the continued success.
By utilising a combination of traditional media relations, proactive social media activity and seeding product to key influencers, ADPR was able to secure coverage across a range of international marine publications. Thanks to the ingenuity, usability and quality of the product, Shakespeare has – to date – received seven highly respected industry awards for the GALAXY-INFL8, including a DAME Award at METSTRADE, which provided the perfect platform for ADPR to secure even further coverage and media mentions of the multi-award-winning product.
• Secured more than 75 pieces of coverage in leisure, commercial and trade marine titles with key corporate and product messages included
• Maximised four international exhibitions and boat shows
• Secured variety of ‘expert comment’ features on a range of relevant topics to raise the profile of the Shakespeare brand as industry leaders
• Hands-on review features secured in the following titles:
o Yachting Monthly
o Powerboat & RIB
o Practical Boat Owner
o Yachting World
o Motorboat Owner
o The Paddler
o Blue Sheets
o Sea Angler
Creating a buzz for the largest and fastest growing group in the area
See the resultsStrides of success: Social stars showcase Chatham’s SS23 styles
See the resultsThe hard-working campaign that communicated effectively with local audiences & overcame negative perceptions of the brand.
See the resultsA bespoke strategy was created for the merger of Dean & Reddyhoff and Quay Marinas
See the results