Distributor newsletter design
Creating engagement amongst Shakespeare® Marine’s global distributors.
See the resultsWe are forever grateful for the help and experience ADPR brought to Shakespeare when we introduced the new INFL8 antenna. Shakespeare had little experience of promoting a new products, especially such an award winning one. The support, advice and efforts from ADPR were vital to some of the later awards and also to the continued success.
By utilising a combination of traditional media relations, proactive social media activity and seeding product to key influencers, ADPR was able to secure coverage across a range of international marine publications. Thanks to the ingenuity, usability and quality of the product, Shakespeare has – to date – received seven highly respected industry awards for the GALAXY-INFL8, including a DAME Award at METSTRADE, which provided the perfect platform for ADPR to secure even further coverage and media mentions of the multi-award-winning product.
• Secured more than 75 pieces of coverage in leisure, commercial and trade marine titles with key corporate and product messages included
• Maximised four international exhibitions and boat shows
• Secured variety of ‘expert comment’ features on a range of relevant topics to raise the profile of the Shakespeare brand as industry leaders
• Hands-on review features secured in the following titles:
o Yachting Monthly
o Powerboat & RIB
o Practical Boat Owner
o Yachting World
o Motorboat Owner
o The Paddler
o Blue Sheets
o Sea Angler
Creating engagement amongst Shakespeare® Marine’s global distributors.
See the resultsGiving VIP media the opportunity to experience Helly Hansen’s heritage and specialisms in the brand’s stunning home – Norway.
See the resultsSupporting Glasses Direct & brand ambassador, Perri Kiely, to launch a VIP collection
See the resultsWorking with HH & RNLI to research behaviours in paddlesports and provide education for future safety and best practice
See the results