Helly Hansen and the RNLI are committed to helping to save lives at sea, together. The two organisations entered into a strategic partnership in 2028, with HH being the Official Clothing Supplier to the charity, providing the very best, protective kit to the charity’s volunteers and employees. Every day, the RNLI relies on contributions from generous donors to fund its lifesaving work – and Helly Hansen is proud to support its annual Mayday campaign too.
Mayday is a call for help. Usually, RNLI lifesavers answer mayday calls and go out to rescue those in need, on or near the sea. And in May, it’s the RNLI who are asking for help.
As the warmer weather draws in and Summer calls, the RNLI lifesavers will be at their busiest. With more people drawn to the water, more people will get into danger – it could be you, or someone you know that needs their help. RNLI lifeboat crews and lifeguards need to be ready to answer the call for help at any time of day and that takes crew, lifeboats, kit, equipment and training.
The RNLI is a charity, funded by vital raising money to keep brave lifesavers kitted out in the best possible protective clothing and trained to deal with these emergencies – and come home safe themselves. Every year in May, the charity runs its “MayDay” campaign to raise vital awareness for its work to save every life at sea and to raise money to fund the vital kit that will keep them safe, whatever the weather throws at them.
This year, the ADPR Helly team have been meeting some of the lifesaving crew who selflessly give up their valuable time to be on call to save lives at sea. Whether they’re Lifeboat Crew across one the 238 stations around the UK and Ireland, volunteers in the shops, based in the charity’s Poole head office or raising awareness of the RNLI’s work, from their first shift to their 1,000th callout, we want to shine a light on these heroes…
From remote towns in Scotland, to the coastline of Eastbourne in East Sussex and across to the capital city of London, there is a diverse and vibrant array of wonderful volunteers who save lives every single day and are proud to wear their “Yellows” – a term the crew use to talk about their kit. Their kit is built around the professional Aegir collection from Helly Hansen, made bespoke for every member of the RNLI crew, onboard the All-Weather Lifeboats.
The first in a series of videos about there role is Asher from Tower Station, and you can hear why he is, “Proud to wear their yellows”, here.
You can also answer the RNLI’s Mayday call simply by shopping with Helly Hansen. As part of its partnership, Helly Hansen will donate 10% of sales during the month of May from www.HellyHansen.com/UK to the RNLI’s Mayday campaign. So, the kit you buy online will help protect the RNLI’s lifesavers too!
Learn about the RNLI, the RNLI’s Mayday campaign and the volunteers who need your support here: www.rnli.org and www.hellyhansen.com.