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Q: What is your job title at ADPR?
A: Account Director
Q: What does that involve?
A: I look after the strategic planning of my accounts, developing campaigns to meet a client’s business objectives and securing awesome results across the board. I work with the account teams to ensure successful delivery of impactful campaigns, and provide ongoing support and professional development of the team. My role also involves regular client contact and new business development.
Q: How long have you worked for the company?
A: It’ll be nine years in August!
Q: Which clients do you work for?
A: Helly Hansen, Glasses Direct, Wookey Hole, WesCom, Fairline Yachts, Shakespeare Marine, Claims Consortium Group, Digital Taunton, Hydro International and Daniamant.
Q: What do you love the most about working in PR?
A: We have such a diverse range of amazing clients, and I love getting to know them and being part of their expert team developing exciting campaigns to achieve awesome results. No two days are the same – one day I might be drafting a feature about the role of pyrotechnics and the next day I’m flying to a specialist ski exhibition to meet with journalists.
Q: If given a chance, who would you most like to be for a day and why?
A member of the Spice Girls. They were the coolest girl group when I was younger (and still are) and every song can get you dancing! Maybe Scary Spice? Haha!
Q: Three words best used to describe you?
A: Bundle of energy 😉
Q: What book did you last read?
A: Dan Brown’s The Lost Symbol. I’ve become a bit of a sucker for a Robert Langdon adventure and love reading about the hidden symbology and history within each location. (I’m still reading this one, so don’t tell me the ending!)
Q: What’s the most important thing you have learned in the past 5 years?
A: To not be afraid to try. What’s the worst that can happen? And just imagine how amazing it’s going to feel when you succeed and the journey will likely teach you a lot!
Q: What is your biggest achievement to date?
A: Becoming a Mummy