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British footwear brand, Chatham, announces it will unveil its Summer 2018 collection at FN PLATFORM for the first time in the brand’s history, held in Las Vegas from 14-16 August 2017.
Joining together with the global leaders from within the footwear industry, FN PLATFORM gives Chatham the opportunity to showcase its exciting new collection for Summer 2018, with other influential brands from more than 20 countries around the world. Offering six merchandised environments from luxury to lifestyle, FN PLATFORM provides buyers with an efficient way to see the most comprehensive and exclusive selection of international footwear.
Last year, Chatham was the first brand to bring to market boating shoes made in the UK with its “Made in Britain” collection, and building on the incredible success, the brand will proudly showcase its “Made in Britain – BYU” range at FN PLATFORM. BYU is a unique collection of premium leather, men’s lace up and slip on deck shoes, in an array of seasonal colourways and customer personalisation options. The range is made by hand at Chatham’s HQ, in its purpose-built factory in Exeter, England.
Managing Director, Philip Marsh, comments on the brand’s new collection, saying, “FN PLATFORM provides our brand with an exciting opportunity to meet buyers from all around the world and share our new collections. We are excited to give retailers, buyers and customers ownership and bespoke options, whilst maintaining the highest quality of materials and service from Chatham. This new collection truly reflects Chatham’s premium brand history and direction for the brand. We are excited to share the new collection with the global buyers, and we look forward to their feedback.”
This year’s styles are: Newton, a lace up deck, or Faraday, the slip-on version. The shoes come in a standard, full colour style – an option of ten vibrant colourways – or a bespoke version, where customers can choose the individual colours of the leather upper, lace, sole and sock, as well as adding up to three initials on the sock. Colour options are: Violet, Yellow, Navy, Pink, Red Brown, Coffee, Orange, Azzure, Red and Green. The shoes will be available in full sizes, 6-15 (inclusive), and 7.5, 8.5, 9.5, 10.5 half sizes.
Standard, full colour options: RRP: $180, WSP: $75
Bespoke, individual options: RRP: $220, WSP $92
For this season’s collection, Chatham also introduces its internationally patented performance cushioning partnership with Poron, to all styles within Chatham’s new collection – which provides the ultimate in long-lasting comfort and performance from the first to the last step. Open-cell breathable material ensures wearers stay cool and dry throughout the shoe’s life. This will be internationally trademarked as “Sole Spring Poron™” and featured throughout the collection in varying levels and densities.
One of the new styles incorporating Poron includes Gator G2 (left), a limited edition, embossed leather deck shoe. Crafted with a full moccasin construction and handstitched on the last, Gator G2 comes with Chatham’s unique two-year guarantee. Only 250 pairs of each colourway – Navy and Tan – will be available in this new style.
RRP: $185, WSP: $77
For women, the limited edition style featuring Poron is Ali Lady G2. Made from premium embossed leather, Ali is a full moccasin constructed deck shoe, hand stitched on the last with gold eyelet detail and unique two year manufacturer’s guarantee. Available in Navy and Tan, with only 250 pairs of each style being produced.
RRP: $165, WSP: $69
Other key designs for men this season include:
Lightweight, leather boat shoe, Sumba (left) – made from premium leather with contrasting stitch detail. Presented on Chatham’s lightweight new white sole, it has a leather collar and heel panel. Available in vibrant colours, Coral and Cobalt, and Mid Brown and Navy.
RRP: $155, WSP: $65
Premium leather boat shoe, Galley II – made from super soft leather, Galley II has a contrasting heel counter and leather collar. Designed with Chatham’s new metal stud branding on the heel and a self-coloured textile lining for enhanced structure and support, Galley II is presented on a non-slip rubber sole. Available in Khaki Tan, Navy Tan, Dark Tan and Dark Brown.
RRP: $110, WSP: $46
Also returning to the collection is Compass II G2 (right) – a firm favourite from last season, Compass is a premium, leather deck shoe. Designed with a moccasin construction and unique, manufacturer’s two-year guarantee. Available in vibrant block colourways: Turquoise, Red and Royal Blue. Plus new, seasonal colourways with contrasting sole and eyelets: Tan, Terracotta and Sky Blue.
RRP: $160, WSP: $67
For women, this season’s key styles include:
Best-selling ladies deck shoe, Pippa II G2 (left) – returning by popular demand, Chatham’s favourite deck shoe for women has had a seasonal revamp, now offered in a choice of vibrant colourways. Made from premium, washable leather and contrasting sole, lace and eyelet detail. Available in Navy/Turquoise, Stone/Neon and Tan/Pink.
RRP: $155, WSP: $65
Driving moccasin, Coco – returning by popular demand with seasonal fabric and colour updates, Coco is a penny loafer made from premium suede. Designed with a leather lace and studded rubber sole, Coco has a pretty leather bow on the toe. Available in Sand Suede, Olive Suede and Grey Suede. Coco also returns in its premium leather version, in Navy and Tan.
Suede RRP: $99, WSP: $41, Leather RRP: $110, WSP: $46
Leather dress loafer, Maple (right) – a premium designer leather loafer, Maple has a full leather lining and leather sole, with a decorative egg-butt snaffle. Available in Tan and Brown.
RRP: $125, WSP: $52
Leather brogue, Eliza – a premium leather dress brogue, Eliza is a lace-up brogue, designed with a premium leather upper with a full, leather lining, finished on a leather sole. Available in Brown and Tan. Eliza is also available in a premium suede option, in colourways: Navy Suede and Sand Suede.
Leather RRP: $125, WSP: $52, Suede RRP: $115, WSP: $48
For children, Henry and Olivier return to the Summer collection, with new colour updates for the season. Both traditional leather deck shoes, Henry (right), a lace up boat shoe, and Oliver (left), a Velcro fastening alternative, are made from bold premium leather with contrasting lace, eyelet and rubber sole detail. Available in Navy, Red and Turquoise.
RRP: $95, WSP: $40
Commenting on the new collection, Philip adds, “This new collection truly reflects Chatham’s premium brand history and direction for the brand. It brings together the best quality materials and designs, with the latest seasonal trends and Chatham DNA in each and every style. We are excited to attend FN Platform for the first time, and share our new collection with potential buyers.”
To book a meeting with Chatham at FN PLATFORM, please contact Beki Sharman at ADPR: +44 (0) 1460 241641 / firstname.lastname@example.org.
For trade orders please call +44 (0) 1392 822981 or email: email@example.com. For more information, please visit: www.chatham.co.uk.