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Luxury British boat builder, Fairline Yachts, announces today that Dennis de Roos has joined the company as Commercial Director. Dennis will be responsible for managing the Fairline Yachts design, sales and marketing teams, and overseeing the dealer network.
Formerly Commercial Director with Morgan Cars, Dennis brings a wealth of experience from across a range of business industries, starting his career across the hospitality and services sector, followed by 10 years with General Motors and 5 years with Ingersoll Rand, developing its sales networks and delivering sustainable growth.
Dennis was born in the Netherlands, where he grew up at the family boating business. The family business meant moving to different parts of the world such as the Far East, USA, and Europe. Dennis did his secondary studies in France and completed a Master of Science and MBA in the US, with a clear focus on international management.
Dennis comments, “Fairline Yachts has rightfully earned an enviable position on the world stage, and I look forward to building this reputation further. I am thrilled to have the opportunity to be part of Fairline’s future, and I feel confident that my commercial experience, as well as my passion for boating, will be a real asset to the continued success of this prestigious brand.”
Dennis lives in Bristol with his wife Susan, and son Max. He enjoys international travel, sailing, historic car racing, and spending time with the family.
For further information about Fairline, please visit: www.fairline.com.