Keeping you up to date

Thanks to the success of the first collection, Glasses Direct, the UK’s most trusted online prescription glasses retailer, unveils its second exclusive Italian-inspired eyewear collection, Scout Made in Italy.

Available to purchase online, the next wave of the collection for both men and women showcases high-quality AW20/21 styles and shapes, designed to appeal to the modern and daring trend-setter. Named after the most famous Italian landmarks, each piece from the limited-edition collection is unique, carefully designed and entirely handmade in Italy by the brand’s team of experts.

Traditional shapes have been reinvented in a timeless and catwalk-inspired colour palette of earthy tones and animal prints. Made from natural cotton-based acetates and polished metals, the limited-edition capsule collection also features dark fairy tale vibes perfect for the festive season with the latest runway trends in mind.

Women’s collection

The natural cotton-based acetates, which uses less chemicals, is layered and mixed to create a gorgeous and unique textured effect. The collection features stunning gold details throughout whilst the Trevi showcases subtle glitter, perfect for adding some glamour to daytime or evening looks this festive season.

 Men’s collection

The men’s collection features bold colours and triple layered natural cotton-based acetates to create a striking look, with a colour palette of cactus greens, canyon browns, burnt oranges and blues.

Emily Gribble, Product Development Manager from Glasses Direct, comments on the new launch, “Right now, it is all about bold and over-sized frames. Traditional shapes have been reinvented in a timeless and catwalk-inspired colour palette. Natural cotton-based acetates and polished metals are very on-trend, and for AW 20/21 sustainability and inclusivity has inspired catwalk looks, and the colour pallets shadow this. Autumn welcomes jungle brights, rich greens with vibrant prints, florals, and patterns. Earthly pastels will take centre stage, from nude pinks and transparent cotton-based acetates, to cactus greens, canyon browns and burnt oranges. With Classic Blue being pantone of the year, we see an array of blues in the collections, which also supports the ongoing theme of sustainability, our planet, and the oceans.

“Winter oozes dark fairytale vibes, think Daenerys Targaryen from “Game of Thrones”, whites that are characteristically fresh and pure, glitzy silver or gold and moody black.

“At Glasses Direct, we are all about fun, exciting and fashion-forward designs. We know our customers use their glasses to accentuate their personal style with a look that’s bold, original, and unforgettable. The new collection for him oozes classic finesse with updated details and is inspired by architectural elements. To compliment these styles, the collection for the ladies ejects bold colours, glamourous details and new shapes. We’re excited to launch such a stunning collection that is also affordable and accessible.”

Frames within this collection are just £89 and qualify for the 2-for-1 offer, which can be shared with another member of the household. This range is also available for Glasses Direct’s popular free Home Trial service. Simply order the frames online to your home address for free and return them, using the pre-paid postage label and original letterbox-sized package, within seven days. With more than 100,000 reviews on Trustpilot and a team of qualified, in-house opticians checking each order, customers can rest assured they are in expert hands with professional advice just a call or email away.

Glasses Direct’s new Scout Made in Italy collection is available online at www.glassesdirect.co.uk/scout-made-in-italy-glasses.

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