For nearly 150 years, technical outdoor brand, Helly Hansen has been trusted by professionals to develop performance-driven gear for demanding conditions. With innovation at its core, the Norway-based brand has introduced a number of advanced materials and technologies, including its proprietary lighter and warmer LIFALOFT™ insulation. New for Winter 2026, Helly Hansen launches its new LIFALOFT™ styles.
Featuring an updated insulation construction and new face fabric, each new style delivers an improved warmth-to-weight ratio and enhanced durability – designed to perform across a wide range of outdoor activities. An evolution of the award-winning LIFALOFT™ insulation, first launched in 2018 in response to feedback from professional alpine skiers seeking greater warmth and versatility with less bulk, the new LIFALOFT™ styles feature an updated insulation construction with 40% higher loft than the previous version. This 100% recycled insulation remains lighter and warmer than standard insulation while delivering a superior warmth-to-weight ratio. The face fabric has also been upgraded to 20D recycled ripstop nylon, offering a softer hand feel alongside improved durability.
In addition to these updates, the new LIFALOFT™ styles feature a refined aesthetic with redesigned quilt lines that maintain the signature 11-degree angle – drawn from the Helly Hansen logo – within a continuous quilt pattern. A premium trim package further complements the elevated design, which is also extremely packable, even fitting into a hand pocket for convenient storage when not in use.
Marc Davis, Category Manager for Outdoor at Helly Hansen, comments, “We changed the game of insulation when we first introduced LIFALOFT™, and since then it has become a trusted choice for outdoor professionals and consumers – delivering lightweight warmth in high-quality, durable designs. We’re always looking for ways to improve, and with these new styles, we’ve updated the insulation, upgraded the fabric and refined the design so it performs better on any outdoor adventure.”
The new LIFALOFT™ styles – including a jacket, hooded jacket, vest, anorak and skirt – will be available in a variety of colourways in-store and online starting Autumn 2026. To learn more about LIFALOFT™, please visit www.hellyhansen.com/en_gb.
Image rights: Helly Hansen Worldwide