For nearly 150 years, leading global ski brand, Helly Hansen has been trusted by professionals, using their insights to drive continuous innovation. New for Winter 2026, the Atlas Infinity H2Flow Shell (SRP £850) integrates the H2Flow™ system into a shell jacket for the first time, alongside a suite of professional-grade performance technologies, making it an ideal choice for long days on the slopes.
The Norway-based brand is iconic for developing numerous first-to-market technologies, including the H2Flow™ temperature regulating system with mountain professionals to deliver comfort in changing weather conditions and fluctuating activity levels. Featuring strategically placed down and PrimaLoft® Gold Cross Core™ pods, the jacket enhances air circulation, while excess heat can be released through a smart ventilation system, including vents in the back yoke. With the integration of the H2Flow™ system, skiers can store warm air when they need insulation and quickly cool down through targeted ventilation zippers when activity levels increase.
The Atlas Infinity H2Flow Shell also features LIFA INFINITY™, part of Helly Hansen’s most innovative waterproof/breathable technology to date. The innovative LIFA INFINITY™ membrane is achieved without the use of solvents or PFAS, and together with a face fabric and durable water repellent (DWR) treatment, the jacket meets the extreme protection of HELLY TECH® Professional fabric construction.
Additional technical performance details include:
· Multiple storage options including a LIFE POCKET™ to keep phones running longer in cold conditions, plus phone leash
· Expandable, helmet-compatible hood with neon detailing to boost visibility when in use
· Reinforcement fabric on the shoulders for durability
· Articulated sleeves for optimal mobility
· RECCO® reflector for searchability in an emergency
· Fully sealed seams and no shoulder seams for added comfort, removable stretch powder skirt, and adjustable bottom hem and cuffs
Louise Micolon, Category Manager for Winter Sports at Helly Hansen, comments, “More and more skiers – across freeride, touring and even resort skiing – are choosing shells and becoming increasingly aware of effective layering systems. With this jacket, we set out to push what thermoregulation in a shell can achieve by integrating our unique H2Flow™ system into a jacket, whilst remaining exceptionally sturdy and durable. Typically, the more durable the shell, the less breathable it becomes, so you can’t have everything in one jacket – but this comes close, enhancing airflow and comfort without compromising durable protection.”
The men’s Atlas Infinity H2Flow Shell is available in-store and online, and as a part of Helly Hansen’s Ski Free programme, consumers can get a free day of skiing in one of over 80 premier resorts across Europe and North America with the purchase of the jacket. To learn more about the Ski Free programme, please visit www.hellyhansen.com/en_gb/skifree.
Image rights: Helly Hansen Worldwide