Gold-winning jacket turns up the Heat at ISPO – W Paradise Heat Jacket
Helly Hansen is proud to announce “Gold Winner” status for its W Paradise Heat Jacket – a garment that truly lives up to its name and allows female skiers to stay blissfully warm in cold temperatures. The W Paradise Heat Jacket is part of the brand’s winter 2018 collection.
The ISPO jury, consisting of a total of 42 judges from 15 countries and three continents, discussed all applications and selected the awardees for the up and coming ISPO trade show in Munich. They were delighted to announce that the W Paradise Heat Jacket was the best voted product in the Snowsport’s category and chosen as an ISPO ‘Gold Winner’.
Part of the new winter “HOD” collection, the jacket stood out for its unique ability to control the warmth and comfort of skiers through the NovaHeat® system. Developed and tested with the Swedish ski team, the jacket features a heating system with temperature controls to directly warm the blood through invisible heating wires integrated into the design. This featured jacket has Helly Tech® waterproof, breathable fabrics, PrimaLoft® insulation and a Life Pocket+™ to keep your phone battery alive longer.
Category Managing Director for Ski, Philip Tavell, comments on the win, “This award shows us that our work with professionals really makes a difference, and allows us to create innovative and desirable products. Working with world cup skiers really makes us push the boundaries and produce professional grade gear to enhance their performance. We are delighted to receive this prestigious award.”
Due to the prestige of the award, ISPO Munich showed the W Paradise Heat Jacket in Hall B1, central corridor, booths B1.10 and B1.20 and presented the Gold Winner at the ISPO Award ceremony at ISPO Brand new Village, hall B4, on Sunday 28 January 2018.
The W Paradise Heat jacket will be available instore and online from September 2018.
For more information about Helly Hansen or to see the full collection, please visit: www.hellyhansen.com.