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Norway-based Helly Hansen has made professional-grade gear to help people stay and feel alive since 1877. Despite its historic position in the performance apparel market, innovation is still the key driver behind the brand that continues to rack up design awards and explore the capabilities of comfort while working with the top professional sailors, ski patrollers and search and rescue operators in the world’s most challenging conditions.

Helly Hansen, the Norway-based global leader in sailing, today announced its partnership with New York Yacht Club American Magic, the U.S. Challenger for the 36th America’s Cup, the highest prize in international sailing. With more than 140 years of innovation and performance-driven apparel trusted by professionals around the world, Helly Hansen will create sailing apparel for American Magic, sharing the goal of winning back the America’s Cup and bringing the “Auld Mug,” the oldest trophy in international sport, home to the United States.

The Norwegian brand updates its midlayer category for 2018, with the same innovation and technologies seen in all Helly Hansen products to ensure the wearer is prepared all season.

Since 1877, global technical outdoor brand, Helly Hansen, has taken its best technologies and fabrics designed for professionals and incorporated them into the brand’s urban-wear lines of sleek, progressive designs.

Helly Hansen, the 140-year old Norwegian brand, takes its heritage to heart by creating some of the most protective and technical apparel for the Winter 2018 season.

Designed in tandem with mountain guides and adventurers who depend on the products daily to perform and stay safe in demanding conditions, enthusiasts looking to upgrade their Mountain gear can confidently “choose like a pro” while aligning Helly Hansen products with their chosen pursuits.