01.06.2026

Join Helly Hansen’s Open Mountain Month with Shared Outdoor Experiences this June 2026

In June 2026, Helly Hansen, the technical outdoor brand trusted by professionals around the world, invites communities to join Open Mountain Month – an initiative that inspires and enables people to get outside and embrace the outdoors.

Now in its fourth year, a series of activations, events and content will encourage seasoned outdoor-goers and novices alike to experience the power of spending time in nature.

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Helly Hansen and RNLI - Marine Specialist PR Support
11.05.2026

Helly Hansen donates 10% of all UK online sales to RNLI for annual Mayday fundraiser

Leading global sailing brand, Helly Hansen, returns with its iconic pledge to donate ten per cent of all UK online sales to its strategic charity partner, RNLI, during May 2026.

Mayday is the RNLI’s biggest campaign which runs annually throughout May. The aim is to raise vital funds for the charity ahead of its busiest season: Summer - where the highest number of people are on or near the water, resulting in an increased risk of danger throughout the warmer months.

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Helly Hansen Outdoor PR specialist
17.03.2026

Helly Hansen introduces its lightest-ever mountaineering waterproof shell: the new Odin Infinity Minimalist Jacket

For nearly 150 years, technical outdoor brand Helly Hansen has been trusted by professionals around the world, working closely with them to ideate and test their newest designs and technologies. Driven by innovation, the Norway-based brand continues to push the boundaries of outdoor performance, and the new Odin Infinity Minimalist Jacket is no exception. Launching in Spring/Summer ’26, the Odin Infinity Minimalist Jacket is the brand’s lightest-ever, fully waterproof mountaineering shell jacket while still providing the highest level of breathability, making it ideal for fast-paced alpine activities like mountaineering and mountain running.

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ADPR Outdoor PR specialist for Helly Hansen
12.03.2026

Helly Hansen merges classic style and technical performance with new Avenue Trench Coat

Since 1877, technical outdoor brand Helly Hansen has been trusted by professionals around the world, drawing on their insights and feedback to develop gear built to withstand the harshest conditions. With innovation at its core, the Norway-based brand has pioneered technologies that protect against the elements – both in the outdoors and in the city. For Spring/Summer ’26, Helly Hansen brings this technical expertise to everyday wear with the launch of the new Avenue Trench for women – a timeless, weatherproof design, ideal for commuting in unpredictable conditions.

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Outdoor PR support by ADPR
12.03.2026

Helly Hansen launches new Koster 2.5L Jacket delivering durable protection in a marine-inspired design

For nearly 150 years, technical outdoor brand Helly Hansen has been trusted by professionals around the world to create gear they can rely on in the harshest conditions. Rooted in a rich sailing heritage, the Norway-based brand merges technical performance with marine-inspired style. For Spring/Summer ’26, Helly Hansen introduces the new Koster 2.5L Jacket – a fully waterproof and breathable rain jacket that brings modern function to a classic nautical design.

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Sailing PR specialist
12.03.2026

Helly Hansen’s new Ægir Ocean Smock top delivers upgraded performance for extreme offshore sailing

For nearly 150 years, Helly Hansen, the leading global sailing brand trusted by professionals around the world, has been driven by innovation and shaped by extreme environments. Working closely with professional offshore sailors, the Norway-based brand takes inspiration from their experiences and leverages their feedback to continually elevate and refine their designs. Developed with ocean racing professionals, including round the world record breaking sailor Thomas Coville, and launching in Spring/Summer ’26, the new Ægir Ocean Smock Top features upgraded fabric and enhanced performance, built to withstand even the harshest ocean conditions.

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