Helly Hansen Outdoor PR specialist
17.03.2026

Helly Hansen introduces its lightest-ever mountaineering waterproof shell: the new Odin Infinity Minimalist Jacket

For nearly 150 years, technical outdoor brand Helly Hansen has been trusted by professionals around the world, working closely with them to ideate and test their newest designs and technologies. Driven by innovation, the Norway-based brand continues to push the boundaries of outdoor performance, and the new Odin Infinity Minimalist Jacket is no exception. Launching in Spring/Summer ’26, the Odin Infinity Minimalist Jacket is the brand’s lightest-ever, fully waterproof mountaineering shell jacket while still providing the highest level of breathability, making it ideal for fast-paced alpine activities like mountaineering and mountain running.

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ADPR Outdoor PR specialist for Helly Hansen
12.03.2026

Helly Hansen merges classic style and technical performance with new Avenue Trench Coat

Since 1877, technical outdoor brand Helly Hansen has been trusted by professionals around the world, drawing on their insights and feedback to develop gear built to withstand the harshest conditions. With innovation at its core, the Norway-based brand has pioneered technologies that protect against the elements – both in the outdoors and in the city. For Spring/Summer ’26, Helly Hansen brings this technical expertise to everyday wear with the launch of the new Avenue Trench for women – a timeless, weatherproof design, ideal for commuting in unpredictable conditions.

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Outdoor PR support by ADPR
12.03.2026

Helly Hansen launches new Koster 2.5L Jacket delivering durable protection in a marine-inspired design

For nearly 150 years, technical outdoor brand Helly Hansen has been trusted by professionals around the world to create gear they can rely on in the harshest conditions. Rooted in a rich sailing heritage, the Norway-based brand merges technical performance with marine-inspired style. For Spring/Summer ’26, Helly Hansen introduces the new Koster 2.5L Jacket – a fully waterproof and breathable rain jacket that brings modern function to a classic nautical design.

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Sailing PR specialist
12.03.2026

Helly Hansen’s new Ægir Ocean Smock top delivers upgraded performance for extreme offshore sailing

For nearly 150 years, Helly Hansen, the leading global sailing brand trusted by professionals around the world, has been driven by innovation and shaped by extreme environments. Working closely with professional offshore sailors, the Norway-based brand takes inspiration from their experiences and leverages their feedback to continually elevate and refine their designs. Developed with ocean racing professionals, including round the world record breaking sailor Thomas Coville, and launching in Spring/Summer ’26, the new Ægir Ocean Smock Top features upgraded fabric and enhanced performance, built to withstand even the harshest ocean conditions.

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Helly Hansen Supported by ADPR Outdoor PR Specialist
09.03.2026

Helly Hansen sets new standard with the Odin Breeze Hooded Fleece

Since 1877, technical outdoor brand Helly Hansen has been trusted by professionals around the world, drawing on their insights and feedback to push the boundaries of outdoor performance. With innovation at its core, the Norway-based brand partners with professional mountain guides and search and rescue teams to ideate, test and validate their newest designs, knowing these experts will push the gear to its limits through long days, high output and demanding mountain conditions. Developed with feedback and test results from US-based mountain professionals, including Izzy Holmes, Stephen Larson and Mountain Madness’ Stephen Heath, Helly Hansen’s Odin Breeze Hooded Fleece is a new type of knitted fleece that’s ultralightweight and breathable without compromising warmth or comfort, making it ideal for fast-paced mountaineering.

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Helly Hansen International Ski Patrol Day - Ski and Outdoor PR specialist
06.02.2026

Helly Hansen Celebrates Ski Patrollers Around the World on International Ski Patrol Day

10 February marks the fifth anniversary of the initiative that invites mountain-goers everywhere to honour and recognize their local ski patrol

On 10 February 2026, Helly Hansen, the leading global ski brand trusted by professionals around the world, will celebrate the fifth annual International Ski Patrol Day (ISPD). Established to recognise the incredible work of ski patrollers globally, ISPD encourages communities worldwide to show their thanks on and off the mountain.

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