Helly Hansen celebrates ski patrollers worldwide on International Ski Patrol Day 2025
On February 10, 2025, Helly Hansen, the leading global ski brand trusted by professionals, will take part in the fourth annual International Ski Patrol Day (ISPD) to recognise ski patrollers and their extraordinary work to keep resorts open, safe and fun for people of all ages and skill levels.
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boatfolk partners with AI programme to drive sustainability innovation
National marina group boatfolk announces its partnership with environmental consultancy, Bright Tide, in the launch of Sustain.AI, an innovative accelerator programme that brings together artificial intelligence startups and industry leaders to advance sustainable development.
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ADPR appoints new Account Director
Marine and outdoor specialist communications agency, ADPR, announces the appointment of Chris Penfold to its award-winning consultancy.
Joining the agency as an Account Director, Chris brings 15 years of strategic PR experience to the team, including specialisms in travel and tourism, hospitality and event management. Most recently at KOR Communications and previously with Barefoot Media, Chris was the senior strategic lead on clients including Rock Oyster Festival, Pentire Drinks and Padstow Christmas Festival, and was part of team developing multiple, award-winning campaigns.
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Polar Vantage V3 and Polar Grit X2 Pro receive a major update with Software Release 3.0
Polar, a global leader in sports technology and wearable solutions, has announced the release of a new set of features and improvements for its flagship sports watches, Polar Grit X2 Pro and Polar Vantage V3. The Software Release 3.0 introduces more customisation options, improved navigation features, new capabilities, and smarter functions.
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Shakespeare® Marine announces a record-breaking year for Asia alongside a larger distribution centre
Shakespeare® Marine, the world leader in marine antenna design, announces a record-breaking year for Asia, ahead of relocating its Chinese distribution centre, from Shanghai to Weihai, China.
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Helly Hansen and The Ocean Race renew partnership in long-term extension
Helly Hansen, the leading global sailing brand trusted by professionals around the world, and The Ocean Race, known as sailing’s toughest team challenge, are proud to announce the renewal of their long-standing partnership. With the extension of the partnership, Helly Hansen will provide professional grade apparel for the entire race organisation, including partners and the on-water race management team, for 2 consecutive race cycles through 2031, with the first race cycle to include The Ocean Race Europe in 2025, The Ocean Race Atlantic in 2026 and The Ocean Race (around the world) in 2027.
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