Keeping you up to date

In 1877, Helly Juell Hansen developed the first supple waterproof materials to protect fishermen from the harsh seas of Norway.

Helly Hansen takes its most effective, high-performance active fabric, LIFA® Active, and combines it with S.Café to debut a full collection of activewear promising all-day comfort and 50+ UPF sun protection.

While Helly Hansen was born by the sea and raised in the mountains, the Norwegian brand has no shortage of experience in the city. For Summer 2020, Helly Hansen introduces its Edge Series to the urban category.

With more than 140 years of innovation and design in technical clothing, Helly Hansen has developed professional-grade fabrics and gear for the unpredictable seas since 1877. For Summer 2020, the brand introduces a collection of racing kit fit for sailors competing in the most prestigious of races, America’s Cup.

For the Norway-based clothing brand Helly Hansen, creating technical outerwear for the outdoors has meant more than keeping people dry and protected – it allows wearers to stay and feel alive when experiencing nature.

Backcountry ski touring enthusiasts will rejoice as Helly Hansen celebrates its 10th anniversary of the Odin collection, which throughout the decade has offered professional-grade clothing for the most ambitious mountain explorers.