What to look for in a PR agency
Have you found yourself asking, how do I know if I should get a communications agency? Or how do I know if the agency is the right fit? It can be a daunting task, but choosing the right agency partner is crucial to the success of your business.
Read MoreHow to write a great agency brief
Working with an agency is a two-way street and in order to get the best from your agency, you need to give them the best chance of success. This starts with giving them a really detailed and informative agency brief.
Briefs (pants or otherwise) come in all shapes and sizes. And, depending on the tasks at hand, can be given verbally, written in an email or a more formal tender document or presentation. Regardless of the task however, there are a few key elements to ensure you include to get the best feedback…
Read MoreLeveraging testimonials to supercharge your marketing
Building trust and credibility with customers has never been more important. Consumers today are savvy. They have easy access to a host of review websites, and vast social media networks to help them seek instant validation from others before making the decision to purchase. For businesses looking to supercharge their marketing efforts, testimonials are the key to help establish trust and boost credibility.
Read MoreTips on hosting a virtual press event
Whilst there will always be a place for in-person press events, many brands are turning to virtual press launches to communicate their messages to the media. And it's no surprise - a virtual event allows journalists and attendees from locations all around the world to take part without the constraints of travel. Add in cost-effectiveness, flexibility, environmental considerations and data analytics to gather valuable insights, and it's clear why virtual press events are the perfect strategic choice for marketing managers.
Read MoreWhy now’s the perfect time to invest in internal communications
The role for internal communications has shot up the corporate agenda since the rise of remote working. Whilst most marketing teams have traditionally placed emphasis on communicating externally with customers, clients and stakeholders, we all now realise the importance of internal communications to effectively run our businesses. If you haven’t yet got around to upping your internal comms game, now’s the perfect time.
Read MoreHas working remotely killed creativity?
For many of us, it has become the norm to spend an element of the working week, working from home. It’s widely reported that there are many benefits to remote working, particularly around wellbeing and achieving the all-important ‘work life balance’.
But has working from home killed our creativity?
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