Upskill Without Spending a Penny
As we step into 2025, there’s plenty of chatter around marketing budgets. Will they get bigger, or will they shrink? Some organisations are throwing more money at emerging trends, while others are tightening the purse strings. Either way, marketing managers need to get creative and make every penny count.
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Reflecting on METSTRADE 2024
What a whirlwind few days it was at METSTRADE! As the largest trade exhibition in the marine equipment industry, the show always delivers an energetic mix of innovation, networking, and exciting opportunities—and this year was no exception.
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The power of long-term client relationships
Long-term client relationships are what everyone in the PR and marketing world strives for, but not so often do they happen. Working within an agency the phrase “it’s agency life” or “it's how agencies work” often gets thrown around when a client leaves after a short period of time.
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How marine and outdoor companies can measure their PR efforts
PR is often considered to be a “fluffy” activity or a “nice to have” within a business, but it is so much more than champagne drinks receptions and expensive press trips. Whilst it is harder to define the ROI of PR activity, it contributes in more ways than you might consider for marine and outdoor businesses – above and beyond financial sales targets, and into the realms brand visibility, consumer perception and loyalty.
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Five questions marine and outdoor brands should ask before hiring a PR company
Brands operating in the marine and outdoor sectors face unique challenges. Whether you're navigating the waters of brand visibility, managing a product launch, or responding to a crisis, having the right PR partner can make or break your success. But hiring a PR agency is a big decision - it’s not just about finding one that “gets it,” but one that also understands the specific needs and nuances of your industry.
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Maximise your SEO efforts to win more customers
In the bustling digital landscape, where attention spans are fleeting and choices are abundant, SEO is the hero of online visibility to attract, engage and convert new and existing customers. But what exactly is SEO and how can you use it enhance your brand's visibility?
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